Filmmaker Sanjay Gupta has shared his views on the developed scenario of film promotion, stating that campaigner music videos are now largely old. The director, who was one of the pioneers of special music videos for marketing of his films, expressed his views in a two-part tweet on September 20, 2025.
Sanjay Gupta slam the modern film marketing gimmick; Promotional music video “past ki baat”
In his first tweet, Gupta wrote, “I was probably the first producer/director to shoot special music videos to promote my films. But he was a different time. We had only film and music channels that were to promote. Today, I think it’s a matter of the past. The audience will not be impressed by an attractive video.”
He followed with a second tweet, strengthening his stance: “We need to accept that the way the mall tour, music video – although doesn’t matter to make sexy and appeal – the audience will not be forced to go to the theater. The only draw is the specificity of your trailer and its connect. RIP pracharak video.”
Gupta has often been vocal about film promotion, emphasizing that the main element of a film – its trailer, story and overall appeal – which actually attract the audience, rather than the extraordinary marketing gimmick.
Following his earlier comments after release of SayaraGupta praised the decision to limit the presence of prominent actors in pre-relative interviews, podcasts and publicity. On his ex account, he wrote: “So whoever decided to maintain the lead pair in YRF Sayara Away from all east-relaxes interviews, showing and podcast are a talented. He preserved especially freshness for the larger screen. And see how it is done. ,
He criticized what he described as a corporate of film marketing, saying: “The film business was running smoothly. Then the corporates came and tried to rewrite the rules of the game. They spoiled. He was spoiled. Big time !!! Big time !!! Big time was a P&A (print and advertisement). It was to rob the robbery.
Gupta also pointed to the South Indian film industry as a model: “South never followed dumb P&A exercises. He did it right. Excessively. And then come like films. 12th failure And SayaraFor straight theaters – a smash hit with no PR nonsense. Can we learn our lesson please? ,
ALSO READ: 20 -year -old Musafir Exclusive: Sanjay Gupta revealed that Sanjay Dutt gave a laugh to Hardik Laughter when Oliver Stone praised Billa’s role and left Anil Kapoor; Sholay opens on a light excavation: “I had no meaning. I can never do it.”
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