One of India’s most prestigious premium clothing brands with heritage spread over 170 years, Arrow has announced onboarding actors Vedang Raina and Khushi Kapoor as their latest brand ambassador. Cooperation marks a stylish new chapter for heritage labels as it keeps appealing to a small, fashion-forward audience.
Vedang Raina and Khushi Kapoor joined hands as the new brand ambassador of the arrow; Bring fresh energy in campaigns
Vedang Raina, who made her Bollywood debut with Zoya Akhtar The ArchiesQuickly became a name for watching thanks to your spontaneous charisma and sharp sense of style. His confidence and dynamic personality reflects the arrow to the perspective of the contemporary man who gives importance to grooming and sophistication. With him, Khushi Kapoor, who also started The Archies And is ready for upcoming projects, lends its elegant to the modern approach to its elegant to the developed identity of the brand. With her spontaneous grace and young appeal, she complements the permanent attraction of the arrow and connects originally with the next generation.
Speaking at the association, Anand Ayer, CEO of Arrow India, said, “Arrow is always standing for style, confidence and sophistication. Vedang and happiness represent today’s aspiring India, which lies in authenticity to embrace modernity. Their personality originally focuses with modern men, adding values and innovations.
The pair will title Arrow’s upcoming campaign, ‘The Selected for the Good Life’, will be shot against the backdrop of New York City – who is paying tribute to the American heritage of the brand, celebrating confidence, refinement and spontaneous style.
Interestingly, this is not the first time Vedang and Khushi have come together for a fashion-forward cooperation. Their chemistry, noted first The Archies Promotions have already translated into several brands of brand campaigns, where their on-screen bonds have been re-designed for stylish photo shoots and videos. Their presence simultaneously shows aspirations yet the trusted vibe that resonates with today’s audience.
This association highlights the arrow’s commitment to stay in the sink with a consumer taste, catching the firm for its timeless heritage of craftsmanship and innovation. As new faces of the brand with Vedang Raina and Khushi Kapoor, Arrow is ready to make a strong statement in the fashion landscape.
Read: Vedang Raina on comparison with Ahaan Pandey, “As soon as I stepped into the industry, visual comparison with many people has been compared”
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