Indian superstar Ajay Devgan participated with the World -Sampra Group to launch the new identity of NY Cinema in the World Bombay Sarbozanin Durga Puja, which was held at SNDT Women’s College in Juhu to launch the new identity of NY Cinema.Bollywood hungry Was the first person to report a recent launch. The Rebranding event attracted members of the city’s cultural and film communities, marking an important moment for cinema in India.
Confirmed! Ajay Devgan’s NY Cinemas rebanded as Devgan Cineux
The ceremony began with the Durga Puja ceremony and continued with the unveiling of Devgan Cineux logo between cheers, music and lights. Ribrand reflects partnerships between the world-community and NY theaters, aimed at enhancing the film-swing experience with advanced theater, modern technology and nationwide expansion.
Speaking at the launch, Ajay Devgan said, “Durga Puja is a celebration of tradition, solidarity and shared bliss. In many ways, cinema does the same, it brings people closer through stories. And better days from today to declare the next chapter for our cinema.”
Vishwa Samudra’s group managing director Shivdutt Das said, “Devgan Cineux is more than a new name; it is a vision to convert cinema hall into innovation, comfort and culture places. We are committed to scaling this brand all over India.”
With its debut, Devgn Cinex announced a plan to introduce premium formats, while AI, app and web platforms, customer engagement tools and filmmakers took advantage of modern digital technologies including prize programs to create a comfortable experience for filmmakers. The company focused its strategic focus on expanding the metro, Tier -1 cities and strengthening its footprint in South India especially in the coming years.
Shri Satish Kottkota, Chief Executive Officer of NY Cinema said, “Devgan Cineux is ready to expand its footprint with a new screen employed across the country. Our immediate attention will be metros and tier -1 cities, especially in South India, where hunger for cinema is unmatched. It is excited to share with just one development story.”
The launch launched during a cultural gathering place during the North Bombay Durga Puja for the creative community of Mumbai since 1948 added a sense of inheritance and importance to the event. Actress Kajol, Ajay Devgan’s wife and Mrs. Sonam Shivdutt attended the ceremony as special guests.
Also Read: From Anupam Kher to Ajay Devgan, celebrities appreciated
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