The ultimate power couple of Bollywood and cricket, Virat Kohli and Anushka Sharma, are taking their star power to the fintech world as the new global brand ambassadors of Pay10. The pair, known for their influence beyond industries, will lead Pay10’s high-impact brand campaigns with the launch of its UPI-enabled payments app in India.
Anushka Sharma and Virat Kohli join forces as global ambassadors for Pay10: A powerhouse duo who is surprising everyone
Bringing together charisma and credibility, Virat and Anushka are set to drive Pay10’s digital identity with a blend of confidence, innovation and style. The pair will appear in a series of brand films, digital initiatives and large-scale campaigns designed to reflect Pay10’s mission to make financial transactions more inclusive, seamless and secure.
For Pay10, the addition of this iconic duo is a bold step to reimagine how fintechs engage with consumers. Their shared values – discipline, authenticity and vision – seamlessly align with the brand’s promise of smooth and reliable digital experiences.
Prabhpreet Singh Gill (Harry Gill), President, Pay10, lauded the partnership and said, “Pay10 is building a brand for the next generation of digital finance, which is innovative and highly trusted. Virat and Anushka embody these very qualities. Their discipline, performance and passion and their creativity, authenticity and entrepreneurial spirit combined make them the ideal brand to tell our story.” Let’s create ambassadors as we launch the Pay10 brand.”
On their part, both the stars expressed excitement about the collaboration, with Virat Kohli sharing, “Pay10 is transforming digital payments by setting new standards for innovation, trust and excellence. I am proud to support a brand that shares my commitment to constantly push boundaries and strive for world-class performance.” Anushka Sharma said, “Payments with Pay10 are seamless and secure, providing convenience, speed and trust to businesses and their customers. I understand how important it is to have a trusted payment solution that makes every transaction effortless.”
One of the most followed athletes globally with nearly 400 million online fans, Virat Kohli remains a symbol of excellence and relentless ambition. Anushka Sharma, on the other hand, lives up to her reputation as an acclaimed actor, producer and entrepreneur who has consistently championed creativity and strong storytelling.
Their combined appeal will lead to the highlight of Pay10’s wide range of services – from digital wallets and QR payments to real-time cross-border transfers and merchant solutions. By bringing on board Virat and Anushka, Pay10 is not just strengthening its brand – it is setting the stage for a new era of star-driven innovation in the digital payments space.
Read also: “Priyanka Chopra said I was good, Anushka Sharma disagreed”: Darshan Kumar talks about actresses’ contrasting opinions about him
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