Amid growing concerns over unauthorized use of celebrity identities through artificial intelligence and deepfake technology, Bollywood superstar Akshay Kumar has approached the Bombay High Court to protect his personality rights and becomes the latest A-list actor to seek legal recourse. The court will hear this case on Wednesday.
Akshay Kumar moves Bombay High Court to protect his personality rights amid AI deepfake threat
According to reports, the actor has filed the suit to protect his name, image, voice, likeness and overall persona from misuse by unknown persons and digital entities. The move comes soon after fellow actor Hrithik Roshan filed a similar petition before the Delhi High Court to protect his personal and digital identity from unauthorized commercial use.
The issue of AI-generated deepfakes and digitally manipulated content has become a serious concern in the entertainment industry, with several high-profile celebrities recently moving to the courts for relief. Earlier this month, Justice Arif Doctor of the Bombay High Court had granted interim protection of personality rights to renowned playback singer Asha Bhosle and actor Suniel Shetty, acknowledging the growing misuse of celebrity images and videos online.
With Akshay Kumar now joining this growing list, this issue has clearly taken center stage in Bollywood’s ongoing fight against digital impersonation and content manipulation. Known for his strong public image and disciplined personality, Akshay has built one of the most respected brands in Indian cinema spanning acting, production and philanthropy. Their decision to seek judicial protection underscores the growing challenges celebrities face in maintaining control over their identities in an era where AI can easily mimic voices and faces for profit or parody.
On the work front, Akshay Kumar remains one of the most bankable stars of Bollywood, with many of his projects lined up for release. His recent films have spanned genres from action and comedy to social drama, confirming his place as one of the industry’s most versatile performers.
As India awaits a comprehensive legal framework to regulate commercial use of AI-generated likenesses, such court interventions are expected to set important precedents for protecting celebrity rights in the digital age.
Read also: Akshay Kumar opens up on teaching his kids about money; It is said, “Peace of mind is more important than money.”
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