Bollywood star Hrithik Roshan has won a major legal victory as the Delhi High Court has granted him interim protection against unauthorized use of his name, likeness and voice through AI-generated and deepfake content. The court directed immediate removal of several objectionable URLs and online listings which used the actor’s identity for commercial gain without consent.
Hrithik Roshan gets legal victory in Delhi HC: Court orders removal of AI-abuse links
The decision highlights the growing urgency around personality rights in India, especially with the rapid rise of artificial intelligence tools that can digitally replicate a celebrity’s appearance or voice. For Hrithik, one of the country’s most recognizable faces, the case represents a firm stand against the misuse of AI technology for monetization and misinformation.
Justice Manmeet Pritam Singh Arora, while pronouncing the order, made it clear that fan clubs or praise pages cannot be removed indiscriminately at this stage. The court said that “fan clubs cannot be removed in a unilateral stage,” and instead directed the removal of specific URLs and e-commerce listings that infringed Hrithik’s personality rights. The case has now been scheduled for next hearing on March 27, 2026, where the court is expected to consider a comprehensive injunction.
In its comments, the court said that unauthorized use of a celebrity’s persona – whether through merchandise, AI-manipulated images, deepfake videos or voice simulations – is a violation of their publicity and personality rights. The court’s stance reinforces that digital likenesses, when used without approval, can harm both reputation and public trust.
Hrithik’s move comes amid a growing wave of similar petitions from prominent industry figures including Aishwarya Rai Bachchan, Abhishek Bachchan, Karan Johar, Kumar Sanu and Akkineni Nagarjuna, seeking legal safeguards against misuse of AI and digital cloning. Earlier this year, the court had also directed Meta and Google to justify the delay in removing doctored videos and false advertisements using celebrity identities.
Notably, Hrithik’s case also draws attention to the fine balance between fan engagement and digital rights protection, as the court has refrained from completely removing genuine fan content.
As the proceedings continue, Hrithik’s legal team may seek a comprehensive interim injunction to further restrict the use of his image, voice or name in unauthorized content. Industry observers suggest that the verdict could serve as a benchmark judgment for Indian celebrities grappling with the AI deepfake crisis, which will redefine how identities and intellectual property are protected in the digital future of the entertainment industry.
Read also: Hrithik Roshan moves Delhi High Court to protect his personality rights amid rising AI abuse
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