In what could easily be one of the grandest advertising projects in India, filmmaker Atlee, known for his blockbuster hits young And theriHas directed One Rupee. Ching’s Desi Chinese advertisement worth Rs 150 crore. The mega ad film stars Ranveer Singh, Sreeleela and Bobby Deol in lead roles – an electrifying mix of Bollywood’s most dynamic stars brought together under Atlee’s high-octane direction.
Atlee directed Rs. Ching’s Desi Chinese ad worth Rs 150 crore featuring Ranveer Singh, Sreeleela and Bobby Deol
The upcoming campaign is said to have been launched on a cinematic scale rarely seen in the advertising space, with elaborate sets, extensive VFX and a multi-location shoot schedule. The production reportedly aims to blend Atlee’s signature sweeping storytelling with the quirky, high-energy brand personality that Ching’s Desi Chinese is known for.
According to an independent industry source, “The ad campaign for Ching’s Desi Chinese, starring Ranveer Singh, Bobby Deol and Sreeela, directed by Atlee, is being made on a massive budget of around Rs 150 crore. This alone makes it one of the biggest ad campaigns ever executed, featuring famous stars and a huge budget.”
This is Atlee’s first commercial project after the huge success of youngwhich starred Shahrukh Khan and became one of India’s highest-grossing films. Ching’s and their collaboration with Ranveer Singh – who previously fronted the brand in a series of humor and action-packed ads – signals a new and ambitious phase for the food brand’s marketing.
With Bobby Deol currently riding high after his web show The Ba**ads of Bollywood and Sreeleela one of the fastest rising stars of South cinema, the project has already generated massive curiosity. This extraordinary campaign is expected to redefine how Indian brands approach advertising – combining cinema-level storytelling as well as brand creativity.
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