Bengaluru-based D2C nutrition brand Supply6 has roped in actor and entrepreneur Kriti Sanon as its brand ambassador and investor, marking a strategic association rooted in her experience as a consumer of the brand’s products.
Kriti Sanon joins Supply6 as investor and brand ambassador after seed funding of Rs 9.1 crore
According to the company, the partnership grew organically after Sanon began using Supply6’s offerings as part of her daily routine. Their continued association with the products eventually led to discussions on an in-depth collaboration in line with their growing interest in the health and wellness sector.
Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 focuses on addressing everyday nutrition gaps through routine-based consumption rather than trend-driven fitness solutions. Its product portfolio includes daily nutrition drinks, zero-sugar electrolytes and protein-based wafers. Sanon was first introduced to the brand through its zero-sugar electrolyte product, Supply6 Salts, which became a regular part of her daily routine.
The company said the association aims to strengthen its connection with urban consumers by emphasizing simple, consistent habits like hydration and balanced nutrition. Commenting on the partnership, co-founder Vaibhav Bhandari said Sanon’s transformation from consumer to investor closely mirrors the brand’s philosophy. He said this collaboration will help Supply6 reach its next phase of growth by expanding its consumer base with a message based on everyday wellness.
Kriti Sanon, who has increasingly invested in consumer-facing businesses, said Supply6’s focus on behavioral nutrition inspired her decision to join the company. He said the products were easy to integrate into daily life and his confidence in the science and intention of the brand developed over time, leading to a natural progression.
The announcement comes soon after Supply6 raised Rs 9.1 crore in a seed funding round led by ZeroPearl VC, with participation from other investors. The company also recently launched a protein wafer bar with 10 grams of protein, no flour and no added sugar. Additionally, Supply6 is expanding its footprint in international markets, including the United States.
Supply6 had previously onboarded former South African cricketer AB de Villiers as an investor and brand ambassador, strengthening its lineup of strategic partners while scaling its operations.
