EBG Group, a fast-growing Indian conglomerate with diverse interests in mobility, health, realty, lifestyle, food, services, technology and education, today announced the onboarding of acclaimed Indian actor Mrunal Thakur as the brand ambassador for its project, Carlton Wellness. This association is an important milestone in EBG Group’s vision of building India’s most trusted, regulated and premium wellness-hospitality ecosystem. Effective from financial year 2025-26, the partnership will see Mrunal Thakur headline Carlton Wellness brand films, digital storytelling initiatives, experiential wellness campaigns, key property launches and brand programs in a phased manner across India.
Mrunal Thakur joins EBG Group as ambassador for Carlton Wellness Platform
Commenting on the announcement, Dr. Irfan Khan, Chairman and Founder of EBG Group, said, “Mrunal Thakur was selected for her authentic alignment with wellness, balance and conscious living. Known for her modern grace, discipline, emotional strength and restrained luxury, she embodies values that closely reflect Carlton Wellness’s philosophy of holistic, preventative and longevity-focused wellness. The goal of this partnership is To establish Carlton as an aspirational yet trusted wellness brand for the modern Indian consumer.”
He further added, “Carlton is built on the idea of conscious luxury and long-term wellness. Mrinal reflects the quiet confidence, poise and authenticity that our brand stands for. This collaboration reinforces our commitment to building a meaningful and scalable wellness ecosystem in India.”
Speaking on the partnership, Mrunal Thakur said, “Wellness is extremely personal to me. Carlton’s vision goes beyond luxury – it focuses on balance, healing and inner well-being. I’m excited to be associated with a brand that encourages people to slow down, reconnect with themselves and prioritize holistic health.”
Under its strategic partnership with EBG Group, Carlton Wellness Group is being developed as a premium, integrated wellness-hospitality platform comprising wellness resorts, destination retreats, city and hotel-based wellness spas, and wellness-oriented vacation homes and accommodations. The platform’s differentiated model integrates clinical and experiential wellness offerings – including Ayurveda, Naturopathy, Mindfulness and Hydrotherapy – while adapting global wellness standards to the Indian lifestyle with a strong focus on longevity, preventive care and enhanced quality of life.
Currently, several Carlton Wellness Spa formats are set to become operational at select partner locations, with licensed spa projects already in place within premium hospitality and real estate developments. In parallel, flagship Carlton Wellness Retreat and Resort projects are in advanced stages of development and will soon be operational in Ahmedabad, Indore and Manipal.
Additionally, Carlton Wellness has confirmed expansion plans in key markets including Hyderabad, Bhubaneswar, Surat, Lucknow, Bengaluru and Manipal, strengthening its reach in key metros and Tier-1 cities.
Looking to 2026, the partnership is planning a more ambitious growth phase, aiming to expand into Maharashtra, Goa, Karnataka, Kerala, Rajasthan, Uttarakhand and select NCR and metro centres. The roadmap includes 20-30 new wellness spas in metros and tier-1 cities, 4-6 destination wellness retreats, 2-3 boutique wellness resorts in nature-based or coastal locations and 1-2 luxury wellness residential or holiday home projects.
Supported by this strong expansion pipeline, the EBG-Carlton platform is projecting revenues of Rs 80-120 crore in FY 2025-26, growing to Rs 180-250 crore in FY 2026-27. Revenue streams will be driven by spa operations and memberships, retreat and resort bookings, licensing and revenue-share models, managed wellness vacation homes and curated brand collaborations and wellness programs.
Over the next 5 years, the alliance aims to establish premier property and urban spa leadership by 2025-26, expand to over 50 wellness touchpoints across the country by 2027-28, and emerge as India’s largest regulated wellness network by 2029-30, with plans for international expansion in the GCC and Southeast Asian markets.
With Mrinal Thakur as the face of the brand, EBG Group and Carlton Wellness are positioning themselves at the intersection of longevity science, conscious luxury and scalable wellness, with the ambition to become India’s most trusted and globally respected wellness-hospitality brand.
