Randeep Hooda has always worn his roots with pride. From repeatedly speaking about where he comes from to choosing stories that reflect lived realities, the actor has consistently supported regional cultures, languages and identities on both Indian and global platforms. Never one to dilute his roots in the pursuit of scale, Huda has long believed that authenticity is what powers storytelling. It’s a deeply ingrained philosophy that now finds a natural extension as he joins STAGE as its brand ambassador.
Supporting stories rooted in Haryanvi, Bhojpuri and Rajasthani languages, Randeep Hooda takes to the stage as brand ambassador
At a time when India’s OTT landscape is rapidly redefining “mainstream”, Huda’s association with a platform focused on Haryanvi, Rajasthani and Bhojpuri storytelling seems spontaneous rather than transactional. This collaboration reflects a shared belief that stories rooted in one’s mother tongue can be aspirational, premium and globally resonant. With more than 5.5 million paying subscribers across North India, Stage’s growing audience underscores a cultural shift that Huda herself has long championed to give regional stories their rightful place in popular culture.
More than a celebrity association, this partnership is driven by a common commitment to preserve and celebrate linguistic identity. Founded in Indore in 2019 and now headquartered in Noida, STAGE has steadily built a content library spanning original films, series and micro-dramas, creating space for voices and narratives often ignored by the mainstream entertainment ecosystem.
Known as one of the true shape-changers of Indian cinema, Randeep Hooda has created a remarkable body of work across Highway, Sarabjit, Cats and Extraction, and has consistently chosen characters that reflect the grounded, raw and real India. Speaking about the association, Huda shared that the decision felt extremely personal. “I have always believed in embracing our roots as we move through time. For me, language and culture are not boundaries, they are forces that shape who we are and how we see the world. The stories that stay with us longest are the ones that feel familiar, feel alive and come from a place of truth. Connecting with a story that honors regional languages and cultural identity feels very personal to me, as it reflects the values I have always held dear. I keep it with me.”
As part of the association, Huda will run integrated campaigns across digital, social, television and outdoor platforms, as well as promote the platform’s TV app, reinforcing her belief that the art of storytelling, especially in regional languages, thrives when experienced collectively in Indian homes.
Looking to 2026, the platform’s upcoming slate includes titles like Jaan Legi Sonam (Bhojpuri), Videshi Bahu (Haryanvi) and Kayantar (Rajasthani), along with audience favorites like Punarjanam, Mahapunarjanam and Mokhan Vahini. Its two-minute micro-dramas have emerged as a unique format in the regional OTT space.
STAGE already has Olympic gold medalist Neeraj Chopra associated with it, and with the addition of Randeep Hooda, it brings together individuals who represent excellence without deviating from their core. With over 200 million speakers across its core language markets, the platform’s growth reflects a larger movement that Huda has long championed, where regional voices are no longer peripheral, but at the center of India’s emerging entertainment story.
