Saregama Live, the live entertainment vertical of Saregama India Limited, has announced the launch of UN40, a new multi-genre cultural festival for audiences under 40 years of age. The two-day festival will take place on March 14 and 15, 2026, at NICE Ground, Bengaluru.
Flipperachi to make India live debut at UN40 Festival with Himesh Reshammiya, Talwinder and more! lamps inside
Designed as a platform that brings together contemporary music, comedy, digital creators and interactive experiences, UN40 aims to reflect the evolving ways in which young audiences engage with live entertainment. While the festival focuses on people under 40, people over 40 are also welcome, provided they are accompanied by someone under 40. Organizers say the emphasis is on shared cultural sensibilities and mindsets rather than just age.
The inaugural edition will feature a diverse range of artists from different genres. Music acts include Himesh Reshammiya, Talwinder, Aditya Rikhari, Shalmali Kholgade and viral music sensation Flipperachi, whose track is featured in it. stalwart Recently gained wide popularity. Notably, UN40 will mark Flipperachi’s first confirmed live performance in India.
The extensive music line-up includes Tony Kakkar, Santosh Narayanan, Paradox, Paal Dabba, Thaikkudam Bridge, Raja Kumari, Rashmeet Kaur, Kushagra, Rebel, NDS, Lashkari, Mahi, Pragathi Nagpal and Arjun Tanwar, presenting a mix of mainstream, independent and regional sounds.
Along with musical performances, UN40 will also have a dedicated comedy stage, featuring performances from producers Harsh Gujral, Inder Sawhney and Omkar Yadav.
Beyond the stage, the festival promises a variety of immersive experiences. A specially curated gaming zone, inspired by classic tele-match style challenges, will host team-based games designed for both participants and spectators. The purpose of this area is to encourage collective viewing, excitement and audience participation, taking the festival experience beyond the live performances.
Another highlight is the European-style beer garden, which has been envisioned as a central social hub within the venue. The space will host creator-led talks, meet-and-greets, talks and informal performances, allowing audiences to connect with creators in a more casual setting. Content creators performing at the Beer Garden include Beyoncé, Danny Pandit, Disha Madan and RJ Princi.
Speaking about the launch, Siddharth Anand Kumar, Executive Vice President – Films, Series & Events, Saregama India Ltd. said, “UN40 is envisioned as a long-term festival property that reflects how young audiences are engaging with live entertainment today. While it focuses on the under 40s, it is driven by mindset rather than age. By bringing together a diverse multi-genre line-up and experiences beyond the stage, we are creating a stronger sense of connection between artistes and audiences. “We hope to create emotion and create a festival that feels relevant, participatory and sustainable.”
Tickets for UN40 are now available on BookMyShow, the festival’s official ticketing partner.
