Hungama Digital Media Entertainment has announced a strategic distribution partnership with independent rapper and music producer Muhafaad, marking another step in the platform’s growing partnership with India’s hip-hop and independent music ecosystem. The collaboration aims to bring Muhfaad’s music to a global audience while preserving his creative autonomy.
Hungama Digital Media Entertainment joins hands with independent rapper Muhfaad to take his music to a global reach
As part of the association, Hungama will manage the global digital distribution and monetization of Muhfaad’s existing catalog along with his upcoming releases on major audio and video streaming platforms. The partnership is expected to focus on structured release strategies, improved discoverability and sustained audience engagement, allowing the artist to broaden his international footprint.
Muhfaad has steadily built a reputation in the independent music sector for his direct lyricism and narrative-driven approach. Known for working in Hindi, English, Punjabi and Haryanvi, his music reflects a personal and grassroots sensibility that resonates with digitally native audiences. This partnership is in line with Hungama’s broader intention to support artist-led voices without imposing a rigid commercial template.
Commenting on the partnership, Anuj Bajpai, COO, Hungama, said, “This collaboration reflects Hungama’s commitment to empowering authentic, artist-led voices.”
Muhfaad said, “This partnership gives me the perfect platform to spread my music globally while staying true to my voice and my listeners. I am excited to build the next phase of my journey with Hungama.”
For Hungama Digital Media Entertainment, this collaboration cements its position as a leader in India’s emerging independent music landscape. As hip-hop continues to gain wider acceptance in domestic and international markets, such partnerships highlight the shift toward sustainable, artist-first distribution models that prioritize originality and long-term audience building.
