Decoding economics of Tere Ishq Mein: Dhanush and Kriti Sanon-led musical romance rakes in Rs 131 crore revenue

‘Tere Ishq Mein’ starring Dhanush and Kriti Sanon in lead roles proved to be a clean hit at the box office and earned good profits. The tragic romantic drama backed by AR Rahman’s soulful music collected Rs. 113.50 crore (Rs. 106 crore nett) from Hindi markets while the Tamil version contributed around Rs. 7.50 crore, taking the domestic market to Rs. Earning of Rs 136.25 crore. Its associated with Rs. With overseas earnings of Rs 18.75 crore, the film ended its journey at the worldwide box office at Rs. Earning of 155 crores.

Talking about the recovery, the film achieved a distribution share of Rs. Total Rs 64.50 crore. Out of this approximately Rs. A share of Rs 57 crore came from domestic markets alone. The producers acquired the digital, music and satellite rights collectively for around Rs. Made a nice non-dramatic deal by selling it for $500. 67 crores. This brought the total revenue from all mediums including theatrical and non-theatrical to Rs. Approximately Rs 131.50 crore.

The budget of this film starring Dhanush and Kriti Sanon was Rs 10 crore. 75 crores, while the makers spent around Rs. ₹15 crore on print and advertising, overheads and others. Total expenditure is approximately Rs. Including Rs 95 crore. Delivery charges Rs 5 crore. Directed by Aanand L Rai, Tere Ishq Mein made a good profit of Rs. 36.50 crores overall, which is a good result for such a medium sized film. That too, when most A-list starrs are struggling at the box office.

The economics of Tere Ishq Mein is as follows:

Description amount
theatrical
India (share) Rupee. 57.00 crores.
Abroad (Share) Rupee. 7.50 crores.
non dramatic
digital Rupee. 42.00 crores.
music Rupee. 15.00 crores.
satellite Rupee. 10.00 crores.
Total Revenue (A) Rupee. 131.50 crores.
cost of production Rupee. 75.00 crores.
P&A, interest and overheads Rupee. 15.00 crores.
delivery charges Rupee. 5.00 crores.
Total Expenditure (B) Rupee. 95.00 crores.
Net Profit/Loss (AB) Rupee. 36.50 crores.

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