Actor Ajay Devgan’s premium whiskey label, The GlenJourneys, has reported a turnover of over Rs. Rs 4 crore within just four months of launch. According to an official communication from the company, the single-malt brand has sold more than 8,622 bottles since its launch in October last year and is now preparing to expand beyond domestic markets through exports.
Ajay Devgan’s The GlenJourneys crosses the Rs 1 crore mark. Turnover of Rs 4.14 crore in 4 months; Premium whiskey brand expands to 6 states
Launched as a collaboration between Ajay Devgan and the Cartel Brothers, The Glenjourneys grossed Rs. Has achieved a turnover of Rs. Rs 4.14 crore till now. The brand currently operates in 437 retail stores spread across six Indian states. Its journey began in Maharashtra in October 2025, followed by Goa, Uttarakhand, Uttar Pradesh and Delhi in January 2026 in a phased manner. Recently, it entered the Haryana market in February 2026, strengthening its presence in North India.
The company has also initiated the registration process in 23 additional states and union territories, including Punjab, Pondicherry, Rajasthan and Chandigarh, as part of its broader national expansion strategy. In addition to retail availability, The Glenjornies has secured shelf space in duty-free outlets at major Indian airports such as Mumbai, Lucknow, Jaipur, Ahmedabad, Trivandrum, Amritsar and Mangalore, providing exposure to the brand to international travellers.
Talking about the growth trajectory of the brand, Ajay Devgan reportedly shared a statement, “Glenjourneys is rooted in time-honored Scotch traditions and character. The enthusiastic response from Indian consumers is truly gratifying. Seeing the brand continue to grow while earning international recognition gives us every reason to celebrate. I am deeply involved in shaping a brand that resonates with the Indian audience, especially beyond the metro cities, through premium retail and on-trade channels. “With increasing demand, we are optimistic about strong sales momentum going forward.”
The company’s latest update signals confidence in expanding operations further, with export plans now being considered. Industry observers say celebrity-endorsed premium alcohol brands are steadily gaining popularity in India’s emerging spirits market, especially in the single-malt segment.
Talking about professional front, Ajay Devgan is busy in preparations these days. scene 3The next installment of his successful thriller franchise. Additionally, sequels to popular comedy franchises such as blast And chaos These are also reportedly in development, featuring in the actor’s upcoming slate.
