Bollywood star Ranbir Kapoor has partnered with Bengaluru-based real estate developer Mana Projects as the brand ambassador, marking a significant crossover between entertainment and the developed urban housing sector. The collaboration coincides with the company unveiling a refreshed brand identity, which aims to redefine modern community living.
Ranbir Kapoor becomes the brand ambassador of Mana Projects
Known to be selective when it comes to advertising, the addition of Ranbir signals a strategic move by the developer to connect with the young, aspirational audience. The actor will be the face of a large-scale campaign spanning digital, outdoor and experiential platforms, positioning the brand at the intersection of design, sustainability and contemporary lifestyle.
Speaking about the association, Ranbir Kapoor highlighted the emotional value attached to homes, saying, “A home is one of the most meaningful investments people make in their lives, and it should reflect a sense of comfort, warmth and belonging. What impressed me about Mana Projects is the genius of their idea, the way design, nature and functionality come together to enhance everyday life. I am happy to be associated with Mana Projects because they create such homes. We continue to create ideas that inspire modern urban families to truly live luxuriously.”
For Mana Projects, the move represents much more than just a celebrity endorsement. Chairman and Managing Director D. Kishore Reddy called it a reflection of the company’s evolving identity and future vision. “This rebranding represents a natural evolution of Myna Projects as we align ourselves with the aspirations of a new generation of home owners, especially the millennials who are the backbone of Bengaluru’s dynamic home buyer community. Today’s home buyers want more than just an apartment; they seek thoughtfully designed spaces, meaningful community life and a deep connection with nature. At Myna, our philosophy is focused on creating homes where space is purposeful, design is intelligent, respect for nature Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to live truly brilliantly.
The refreshed brand philosophy emphasizes creating livable spaces that blend architecture with nature, focusing on sustainability, intelligent design and community-driven environments. With Ranbir Kapoor now taking his vision forward, the brand is set to expand its reach, leveraging the actor’s wide appeal to connect with modern home buyers who are looking for more than just a place to live.
