Crocs India has launched a new digital campaign with veteran actor Rakesh Bedi, focusing on a humour-based story rooted in everyday interactions. The campaign film is woven around a simple social sentiment which gradually turns into a sequence of exaggerated and unexpected situations.
Crocs India ropes in Rakesh Bedi for new digital campaign based on everyday moments
The story follows a chain reaction triggered by a handshake, which eventually leads to a bizarre twist known as the “crookshake”. The idea aligns with the brand’s broader messaging around self-expression and comfort, using a light, character-driven approach.
Commenting on the campaign, Manoj Juneja, Country Manager, Crocs India, said, “At Crocs, we have always believed in staying culturally relevant and connecting with our audience through moments that feel real and relatable. This campaign with Rakesh Bedi is a perfect example of how we blend humour, nostalgia and contemporary trends to create content that not only entertains but also sparks conversations.”
Bedi, who has seen renewed visibility in recent projects, talked about her experience working on the film. He said, “What I loved about this campaign was that humor came naturally to it. It takes a simple, everyday situation and turns it into something completely unexpected. The idea is fun, the energy on set was great.” He said the tone of the campaign makes it accessible. “It’s always exciting to be a part of something that the audience can immediately connect with and enjoy.”
The campaign continues Crocs India’s focus on digital-first content, which aims to engage audiences through familiar scenarios rather than high-concept storytelling.
