Santoor, a name that has long been associated with a distinctive identity, is signaling a new makeover with actor Sreeleela stepping in as the new face of the brand. The move marks a significant shift in how the legacy beauty brand seeks to connect with today’s young consumers.
Sreeleela becomes the new face of Santoor as the brand targets younger audience
Known for her youthful energy and strong connect with Gen Z and millennial audiences, Srileela brings a distinctly contemporary presence to the brand – reflecting evolving ideas of beauty and self-care rooted in confidence.
While santoor has traditionally been associated with a specific beauty narrative, this shift points to a broader, more inclusive conversation around everyday beauty and personal care for younger consumers. Details of the campaign featuring Srileela are expected to be revealed in the coming days.
