There are many releases this week and so far Passion Remains rock-solid. The film entered its third week yesterday, June 12, and collected Rs. 3.50 crores. This is more than what he collected on the second Friday – Rs. 3.30 crores. So, there is a possibility that after having higher collections in the second week as compared to the first week, Obsession may make higher collections in the third week compared to its second week. Furthermore, the figure of Rs. 3.50 crores is more than the collection of new releases Bhootaha – Echoes of the Past, I’ll Be Back, Bharat Fateh Vidhata, Governor, Revelation Day And back room. Haunted – Echoes of the Past Has surprised the trade by collecting Rs. 2.72 crores, but still less Passion15th day collection.
Mumbai’s Regal Cinemas has replaced Bharat Bhagya Vidhaata, I Will Be Back with Obsession; The sleeper blockbuster is the best performing film beating new releases; Enters large scale attractive theaters
Realizing that the film is continuing to attract audiences, theaters are adding shows of it. Mumbai’s prestigious single screen Regal begins telecast Passion For the first time since its release on June 12 at 1:30 pm and 9:45 pm. It was allocated one show i will come back 4:00 pm and india destiny maker 7:15 pm. But it has been playing since Saturday Passion In all four shows, the Hindi release probably did not get the expected audience.
During this time, Passion From June 12, screenings also started in theaters like Mukta A2 Sun City, New Excelsior and Gold Santa Cruz. A trade expert pointed out, “These are not theaters where niche Hollywood films are released, that too in English version. But then, Passion No longer niche. This word has spread and people want to investigate it, including a section of the public.
The expert also said, “These theaters have reasonable ticket prices even on weekends, and hence, audiences will now get a chance to watch a movie without burning a hole in their pockets.”
Regal is selling tickets Passion Just for Rs. 150, Rs. 200 and Rs. 250. In Sun City, while the morning show costs just Rs. Tickets for the night show are available for Rs 130. 220 and Rs. 250. In Gold Santa Cruz, one has to spend mere Rs. 150 and in the New Excelsior, one can get only Rs. Will have to pay. Rs 200 to buy a movie ticket.
Passion Collected Rs. Rs 18.55 crore in the first week. 31.28 crores in the second week. It crossed Rs. 50 crore mark on Friday and hence, its 15 day collection stands at Rs. 53.33 crores. If the film remains stable this week and next week, it is likely to enter the Rs. 100 crore club.
