Shahid Kapoor has added another milestone in his career by becoming the first Friend of the House of Bvlgari for the fragrance in India. The announcement marks a significant development for the Italian luxury maison, as it is also the brand’s first fragrance collaboration with a male personality in the Indian market.
Shahid Kapoor becomes Bvlgari’s first collaboration for fragrance in India; Says, “This feels like a partnership that makes sense to me”
The partnership comes at a time when Shahid Kapoor is enjoying the success of his recently released film cocktail 2Which has received positive response from the audience. Beyond the big screen, the actor continues to expand his presence in the luxury and lifestyle sector with this latest collaboration.
As part of the collaboration, Shahid will represent a curated selection of Bvlgari’s fragrance portfolio, which includes the widely recognized Bvlgari Man and Bvlgari Le Gemme collections. The brand said that Shahid’s personality and style align with Bvlgari’s identity of timeless luxury, craftsmanship and contemporary sophistication, making him a natural choice for the association.
Speaking about the partnership, Shahid Kapoor said, “It’s definitely special. Fragrance is something I’ve always enjoyed and connected to on a personal level. What I love about Bvlgari’s fragrances is that they feel distinctive without being overpowering. They have a personality of their own. This feels like a partnership that makes sense to me, and I’m excited to embark on this journey with the maison.”
The collaboration reflects Bvlgari’s continued focus on strengthening its presence in India, where the luxury fragrance market has seen steady growth in recent years. By appointing Shahid Kapoor as the face of its fragrance portfolio in the country, the maison seeks to deepen its connect with Indian consumers while highlighting its premium collections.
For Shahid, the announcement marks another milestone in his career, which has grown rapidly beyond films into fashion, lifestyle and luxury advertisements. The actor, known for balancing commercial entertainment with performance-based roles, has also carved a strong presence as a style icon over the years.
Talking about work front, Shahid Kapoor was recently seen cocktail 2Where his acting as Kunal has been appreciated by the audience. With this latest collaboration, the actor continues to expand his portfolio representing one of the world’s most recognized luxury brands in the fragrance segment.
