Prime Video India has announced a multi-year distribution partnership with Korean entertainment company CJ ENM, expanding its Korean content catalog for audiences in India. As part of the collaboration, more than 100 titles, including 26 new releases, will be made available on the platform over the next two years.
Prime Video India partners with CJ ENM to bring over 100 Korean titles; Details inside!
The agreement builds on the existing global partnership between Prime Video and CJ ENM, with an increased focus on Indian audiences. The upcoming titles will be available with English subtitles as well as Hindi, Tamil and Telugu dubs.
Popular Korean titles coming in the next two years
The slate will begin with Yumi’s Sales season three and will also include upcoming series like The Legend of Kitchen Soldier, My Bias, My Boss, and Filing for Love. Additionally, viewers will have access to several existing CJ ENM titles, including Dear Ex, Law in the City, Study Group, My Dearest Nemesis, Search: WWW, and the first two seasons of Yumi’s Cells.
The collection blends romance, thriller, fantasy, drama and action, starring Kim Yoo-jung, Lee Jong-suk, Park Ji-hoon and Cha Woo-min.
Prime Video on growing demand for Korean content
Speaking about the partnership, Shilangi Mukherjee, Director and Head of SVOD Business, Prime Video India, said that the collaboration reflects the growing popularity of Korean stories among Indian audiences: “Building on our strong global relationship with CJ ENM and the deal announced last year, we are excited to deepen this collaboration with an increased focus on India. The popularity of Korean content across our Prime Video markets has been remarkable. The compelling narratives, diverse genres and memorable characters that cross borders. “This wave is gaining momentum year after year. By bringing a curated slate of premium Korean titles to Prime Video, we are doubling down on our commitment to making Korea’s most innovative and interesting stories accessible to audiences in India.”
Manish Menghani, Director and Head of Content Licensing, Prime Video India, said the partnership is driven by audience preferences: “At Prime Video India, we keep a keen eye on what our customers are watching and what stories connect with them. The growth in popularity of K-content is undeniable. CJ ENM is one of the largest entertainment studios in Korea, with an extensive library of much-loved titles. With CJ ENM, our global The continued success of the content deal is a testament to this growing demand. For us, this deal is not only a natural step forward based on customer preferences, but also a reflection of our commitment to making Prime Video India the destination of choice for the best international content.”
CJ ENM looks to strengthen presence in India
Jungho Seo, Executive Vice President of Platform Division at CJ ENM, said the company sees India as an important market to expand the reach of Korean storytelling: “We are pleased to collaborate with Prime Video India to bring CJ ENM’s acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets. Prime Video’s unmatched reach in India, coupled with its deep investment in local audiences, makes it the perfect platform to bring our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling.”
The new titles will be available to Prime members in India at no additional cost as part of their membership.
