Yash Raj Films (YRF) and Google are coming together to co-host an AI filmmaking workshop for India’s filmmaking and creative community on August 4 at YRF Studios.
Yash Raj Films and Google to host AI filmmaking workshop for India’s creative community on August 4; Details inside!
This session will explore the emerging role of artificial intelligence in cinema while providing creative and production professionals with hands-on training for Google’s AI creative studio Flow. Participants will learn how to integrate AI tools into existing production workflows as storytelling companions, ensuring filmmakers maintain full creative control over their craft.
The event is one of the first sessions to bring Google’s Flow team directly under the production and creative leadership of a major international studio. The YRF session brings engagement to industry-wide creative and production teams with a focus on craft and creative control.
Akshay Vidhani, CEO, Yash Raj Films, said, “Every generation of filmmakers inherits new tools and every generation has to decide whether the tool serves the story or begins to dictate it.” “We’re choosing to get into the room and have conversations on our own terms with the people building this technology. This session is about empowering our filmmakers and creative teams to consciously make the decision to use AI, so that the craft remains firmly in human hands, and the camera, actors, and story remain where they’ve always been – at the center.”
“We are already seeing incredible momentum with Google Flow in India. Through this workshop, we are excited to bring our AI creative studio to even more creators across the country – and see how these legendary storytellers use technology to challenge the boundaries of artistic expression,” said Dr. Aarthi Sethumadhavan, Director, User Experience Research, Technology and Society.
Beyond the practical masterclass, Google and YRF hope the workshop will act as a launchpad for ongoing dialogue with India’s leading storytellers. The session includes optional deep-dive modules for filmmakers ready to implement Flow in dynamic workflows, as well as dedicated networking opportunities with Google’s core AI engineering and product teams. Ultimately, the ambition is to continue exploring how world-class creators harness these tools to potentially unlock entirely new narrative forms and expand Indian cinema across the globe.
