In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over the ambassador responsibilities from Saif Ali Khan. The announcement was made jointly by the brand and the actor on social media platforms, marking the beginning of a new collaboration as Ranveer fronts the company’s latest fragrance campaign.
After Saif Ali Khan, Ranveer Singh becomes brand ambassador of Ajmal Perfumes, leads ‘Aristocrat’ campaign amid the success of Dhurandhar
currently enjoying success extreme revengeWhich released on March 19 and is performing strongly in theatres, Ranveer has also starred in a newly unveiled advertisement for Ajmal Perfumes. promoting their premium fragrance rich manThe actor is seen the epitome of sophistication and charm in a precisely tailored suiting avatar, emphasizing the elegance and understated power of the brand.
The campaign, built on the theme ‘Your Unseen Power’, introduces ‘Aristocrat’ as a sophisticated Awadh-based fragrance with woody tones, designed for individuals who leave a lasting impression without any overt display. The brand’s messaging highlights subtlety and presence, which is in line with Ranveer’s portrayal in the advertisement, where his poised screen presence drives the narrative.
Beyond ‘Aristocrat’, the collaboration also extends to Ajmal’s extensive fragrance portfolio. Ranveer will be associated with the upcoming launches, which include ‘Aurum Summer’, a floral unisex fragrance that aims to capture freshness and vibrancy, and ‘Whistle Lle’, which is described as a sensual, woody fragrance that leans into deeper, more intimate notes.
Speaking about the association, Ranveer Singh shared that Ajmal represents Dubai heritage, craftsmanship and the belief that fragrance is an extension of one’s personality – an idea he personally agrees with. He said the ‘Your Unseen Power’ campaign reflects this philosophy through fragrances like Aristocrat, Aurum Summer and Visle Lal, each of which captures different aspects of fragrance, energy and intimacy. He further described these fragrances not only as perfumes, but also as profound experiences that allow individuals to step into their ‘invisible power’.
Ajmal Perfumes, known for its heritage in formulating oud-based fragrances and its strong presence in the Middle East, continues to expand its global footprint with this collaboration. By bringing Ranveer Singh on board, the brand appears to be targeting a wider, younger audience while maintaining its core identity rooted in tradition and luxury.
With this new partnership, Ranveer Singh adds another high-profile endorsement to his portfolio, while Ajmal Perfumes strengthens its position in the competitive global fragrance market through a campaign that blends heritage with contemporary appeal.
