Indian superstar Ajay Devgan has expanded his footprint in the exhibition space with the launch of the brand new Devgan Cineex Multiplex in Thane. Located in Bellona Tower within The Walk at Hiranandani Estate on Ghodbunder Road, the next generation theater officially opened its doors on March 18, 2026, aiming to redefine how audiences experience cinema.
Ajay Devgan is bringing future cinema to Thane: Devgan Cinex opens luxury multiplex with motion seats
The newly launched multiplex is positioned as a premium entertainment venue, with five state-of-the-art screens and a total seating capacity of 953. Designed with a strong focus on comfort and state-of-the-art technology, the property features a luxury all-recliner auditorium named “Amor”, offering an elevated viewing experience for the modern audience.
What sets this multiplex apart is the introduction of Buttkicker motion seat technology, which is being implemented for the first time in an Indian theatre. The feature synchronizes seat vibrations with on-screen activity, allowing viewers to physically feel key moments in the film. From high-octane action sequences to intense dramatic beats, the technology is designed to immerse viewers more deeply in the narrative, creating a sensory-rich cinematic experience.
The launch is strategically aligned with a major Bollywood release. Devgan Cineex will start screening from March 19 Dhurandhar: RevengeOne of the most anticipated films of the season. By combining a high-profile film release with a premium theater experience, the move is expected to draw large numbers of audiences.
Sharing his vision behind the venture, Ajay Devgan said, “For me, cinema has always been about the experience of watching a story unfold on the big screen. With Devgan CineX, we aim to create a theater experience with the best of technology and comfort that elevates the way audiences watch films.”
With this launch, Devgan Cinex continues to strengthen its position in India’s emerging exhibition landscape, focusing on innovation, luxury and immersive storytelling. The Thane property, located in one of the prime lifestyle hubs of the city, is expected to cater not only to cinema lovers but also to families and urban visitors looking for a premium outing.
As the theatrical experience evolves in response to changing audience expectations, ventures like Devgan Cinex indicate a growing emphasis on blending technology with comfort – bringing audiences back to the big screen with experiences beyond traditional movie watching.
