Actor and entrepreneur Akshay Kumar appointed Exceed Group of Companies as a strategic partner to lead and consolidate his brand and business operations. This move is an important step towards strengthening the structure, scale and long-term vision of Kumar’s professional ecosystem.
Akshay Kumar appoints Exceed Group as strategic partner to strengthen brand and business operations
Known for his disciplined approach, leading attributes and strong entrepreneurial decisions, Kumar has consistently built a strong business framework under the leadership of Vedanta Bali and core team associate Zenobia Kohla, who drive strategy, growth and operations. The integration of Exceed Group into its core team aims to further streamline brand strategy, partnerships and commercial development.
Commenting on the association, Akshay Kumar said, “I have always believed that strong teams and the right people are the key to building a sustainable enterprise. Joining Exceed Group on board aligns with this idea and long-term value creation in my brand and business interests.”
A consistently trusted and relatable face for cinema and brands, Akshay Kumar enjoys unmatched cross market reach as a true pan India superstar, connecting seamlessly with audiences across regions and demographics. Their reliability, longevity and strong consumer trust have established them as the preferred partner for leading national and international brands.
Afsar Zaidi, Founder, Exceed Group of Companies, said, “Akshay Kumar represents consistency, reliability and scale, values that strongly align with Exceed’s approach to brand and business building. Our focus will be on creating a streamlined, future-ready ecosystem that supports strategic growth while maintaining the integrity of their brands.”
The move reflects Akshay Kumar’s disciplined, long-term approach to managing his brand interests. With Exceed Group, the focus will be on aligned strategy, measured growth and continued value creation.
