Exams have a way of taking over family life. For many families, the exam season brings with it increased expectations and pressure. Recognizing this, Nick India & So Positive by Ananya Panday is the first kids and family initiative designed to embrace exam stress and release it in simple, playful ways.
Ananya Panday joins Nick India’s ‘Say Bye to Pressure’ campaign to deal with exam stress
Rooted in Nic India’s ongoing Say No to Pressure campaign, this initiative encourages parents to proactively reduce exam pressure by recognizing each child’s unique strengths and learning styles and building confidence over comparison. While So Positive is focusing on encouraging kinder, more open conversations among young people through activities like this, Ananya hopes that conversations about emotional well-being will become a little more natural and accessible for kids and their families.
The collaboration came alive through a special on-ground activity led by Ananya Panday with Nick’s Chiku and Bunty and friends. They chose everyday exam worries written on balloons and displayed simple stress-relieving activities on them, turning invisible stress into something they can see, share and overcome. Ananya’s participation helped normalize exam stress and reinforced how small innings can make a big difference.
Speaking about the initiative, Ananya Panday said, “Exam pressure is something almost every student experiences, but it’s important to remember that it doesn’t define you. Growing up, I realized that the best way to deal with it is to take a step back, breathe, and remind yourself that exams are just a small part of a much bigger journey. What I love about Nick’s Say No to Pressure initiative is that it helps kids and parents learn about stress. Encourages you to open up and handle it in a healthier, more positive way. Sometimes even small actions, like pausing, sharing your feelings, or letting go of expectations can make a big difference.’
As exam stress is gaining national attention through initiatives like Pariksha Pe Charcha, this initiative takes the focus back to where it matters most – children and their families. Looking forward, Nic India aims to keep the conversation open to help families approach exams with more ease and confidence.
