In a move that cements her status as a Gen Z style icon, Ananya Panday may reportedly be announced as the new brand ambassador of Tanishq Natural Diamonds. The partnership marks a significant milestone for the actress, associating her with one of India’s most iconic heritage brands at a time when the diamond industry is increasingly geared towards a younger, fashion-forward audience.
Ananya Panday will be announced as the brand ambassador of Tanishq Natural Diamonds.
The collaboration is expected to focus on the rarity and authenticity of natural diamonds, reflecting Ananya’s own journey to carve a unique space in the global fashion and film landscape.
This announcement comes just after Tanishq named Aneet Padda as the face of Mia. Padda’s recent “Precious, Every Day” campaign targeted young, independent women, celebrating self-love and the glow of the everyday. By bringing Ananya into the main natural diamond category, Tanishq appears to be strategically “augmenting” its roster with young icons to bridge the gap between traditional luxury and modern aesthetics.
Ananya is no stranger to high-profile endorsements. She currently serves as brand ambassador for several leading names, including Chanel (first Indian global ambassador), Swarovski, Aurelia, Skechers and Lakme.
While her brand value continues to grow, Ananya’s recent cinematic journey has faced a tough road. His latest film, a romantic comedy you are mine i yours i yours you are minereunited her with Kartik Aaryan after the 2019 hit husband wife and sheDespite high expectations and a nostalgic “90s-style romance”, the film performed poorly at the box office, Released on Christmas Day 2025, it faces heavy competition from spy thrillers stalwart,
