Banijay Asia, part of media and entertainment powerhouse Banijay Entertainment, is set to produce the first international adaptation of Talpa Studio’s bold reality format, The Alliance. The Hindi-language version, which will launch as premium flagship content on Prime Video India, exemplifies the “global to local” expertise that Banijay Asia is known for.
Banijay Asia to back Hindi adaptation of The Alliance for Prime Video India
Now in its third successful year in the Netherlands, Alliances has proven itself to be a highly addictive reality format driven by strategy, trust and constantly changing dynamics. The Indian adaptation promises a high-risk social strategy arena, reimagined specifically for the Indian audience. In this version, one must keep one’s friends close but one’s enemies closer, however, as alliances break and loyalties shift under pressure, competition becomes a true test of character. In a cultural landscape where relationships are paramount, only one player can ultimately win the prize.
Deepak Dhar, Founder and Group CEO, Banijay Asia, said: “Banijay Asia has built long-term, trusted relationships with streamers across India, and this commission reflects their confidence in our ability to deliver distinctive, high-value content. Prime Video India has been a valued partner in this project, and is the perfect home for a format of this scale and ambition.”
Sebastian van Barneveld, Director of Global Distribution at Talpa Studios: “Perfected in the Netherlands, dominating access prime time with the strongest ratings seen in the last three decades, this highly flexible Talpa Studios format brings all our core strengths together in one powerful show. It is a proud milestone for us to see the alliance expand to India. With Banijay Asia, we could not have asked for a stronger launch partner in this genre.”
Mrinalini Jain, Group Chief Development Officer, Banijay Asia and Endemol Shine India: “At Banijay Asia, we constantly challenge ourselves to bring fresh, distinctive, culturally relevant and engaging entertainment to the region, while also striving to shape and shape the future of the entertainment landscape. We believe that great content deserves to be broadcast and celebrated, while being meaningfully localized for cultures and audiences. Along with our partners at Prime Video India who have always Our vision is supported by the Alliance, which reflects this ethos.”
In the Netherlands, The Alliance has become the best-performing long-running reality series on SBS6, consistently delivering strong ratings and engagement. In early 2026, it achieved a record-breaking 20.8% market share (key demos 25-59), significantly outperforming the channel average. The format also ranks as the number one title on streaming platform KIJK and continues to generate strong online engagement across social media platforms, underscoring its wide and loyal fan base.
