Ayurvedic-inspired skincare brand Inde Wild has unveiled the first look of its upcoming global campaign, featuring founder Deepa Buller-Khosla along with actor Banita Sandhu. The announcement was made through a social media post, detailing the brand’s next launch taking place on March 25.
Banita Sandhu and Deepa Buller-Khosla lead Inde Wild’s upcoming global “Sweet Treat” campaign
Sharing visuals from the campaign, the brand wrote, “Banita Sandhu and Deepa Buller-Khosla star as the faces of our next cute obsession 🫦🍬 dropping globally tomorrow (25/03).”
A campaign based on hyper-feminine visual storytelling
Titled “Sweet Treat,” the campaign presents a stylistic celebration of hyper-femininity, blending elements of the coiffed aesthetic with a sophisticated editorial sensibility. The visuals feature Banita Sandhu and Deepa Buller-Khosla styled in pearl-detailed corsetry, tiered ruffles and sheer lace against a velvet-tone backdrop that creates a soft pink-hued visual mood.
The campaign’s style brings together balletcore influences such as white stockings and tulle with statement pearls and gold jewelery often associated with the old money aesthetic. This combination creates a look that feels both contemporary and timeless, aligning with the brand’s premium positioning.
The highlight of the campaign is its emphasis on skin-first glamour. Both Banita Sandhu and Deepa Buller-Khosla are seen sporting glowing, glass skin-inspired makeup looks.
Two global South Asian voices come together
The collaboration also stands out for bringing together two prominent South Asian celebrities in a global beauty campaign. With Deepa Buller-Khosla already recognized as a global fashion entrepreneur and Banita Sandhu known for her cross-industry acting presence, this partnership reflects the growing visibility of South Asian representation in international beauty storytelling.
On the professional front, Banita Sandhu was last seen Detective Sherdil With Diljit Dosanjh. The film premiered live on ZEE5. The actor has not announced his next project yet.
