Big Boy Toys (BBT) has expanded its footprint in India’s luxury automobile sector with the launch of Auction House by Big Boy Toys, a platform positioned as a premium marketplace for high-value collectible assets. Highlights of the launch include the list of luxury vehicles owned by celebrities, including cars previously owned by actor Shilpa Shetty and filmmaker Rohit Shetty.
Big Boy Toys lists Shilpa Shetty, Rohit Shetty’s luxury cars for auction; Diet inside!
The newly launched auction platform currently features Shilpa Shetty’s Mercedes-Maybach GLS 600 and Rohit Shetty’s Mercedes-Benz CLA 200d, bringing celebrity provenance into the spotlight as part of BBT’s larger effort to formalize India’s luxury collectibles market. The platform aims to bring cars, watches, unique number plates and other unique assets under a single, verified ecosystem.
The launch of the auction house was marked with a record-setting sale, with VIP number plate DDC 0001 being auctioned for Rs 2.08 crore. The winning bidder, Kiran Kolipakula of Guntur, Andhra Pradesh, underlined the growing appetite for high-value luxury properties beyond India’s metro cities.
Commenting on the launch, Jatin Ahuja, Founder and Managing Director, Big Boy Toys, said, “For nearly two decades, Big Boy Toys has been built on a simple promise: trust. People have trusted us with the most valuable cars in the country.” He said the success of the DDC 0001 auction has reinforced the need for transparency and verification in dealing with assets of such scale and value.
According to the company, the auction house by Big Boy Toys is designed to support both sellers and buyers, providing curated access to affluent collectors while ensuring end-to-end transaction support. Celebrity-owned vehicles, such as those of Shilpa Shetty and Rohit Shetty, are positioned as assets that hold both luxury appeal and cultural relevance.
Apart from automobiles, the platform also includes premium watches, exclusive number plates and rare mobile numbers, with plans to expand into categories such as art, collectibles and luxury real estate in the future.
