India’s No. 1 audio wareballs are proud to announce their partnership as their latest brand ambassador with brand, boat, acclaimed hip-hop rap artist KR $ Na. The youth of India are known for their powerful songs, authentic style and deep influence, KR $ is a perfectly symbol of commitment to providing bold, trendsetting spirit and premium audio and lifestyle experiences of the boat.

Hip-hop rap icon as your brand ambassador boat ropes in Krishna
Celebrating personality, fearless self-expression and authenticity, the boat is always at the forefront of consumers to join the next generation. The KR $ NA’s meteorite growth in the Indian hip-hop scene, tireless, and the ability to echo with millions of young fans make them an ideal face to increase the mission of the boat: empowering a generation that thrives on originality, style and cultural pride.
A true trailblazer in the music industry, KR $ NA has defined Indian hip-hop with streaming blockbusters such as YKWIM (116m+ streams), I think (61m+ currents), and Jota Japani (38m+ streams). Your sharp lyricalism and authentic story such as your true, no hat, never enough, has transformed everyday struggles and aspirations into songs for today’s youth, which is the perfect voice to represent the feeling of boldness and originality of the boat.
On partnership, KR $ N shared, “I have always preferred to limit everything and let my music talk, as the boat keeps it real by allowing its products to speak for themselves. As we both attract firmly from the culture, I believe that this cooperation will be with every road and corner in the whole of India.”
Through this partnership, boat will roll a series of innovative campaigns celebrating the intersection of music, culture and technology. From exclusive content drop and interactive digital experiences to high-energy on-ground activities, KR $ NA and boats will come together to attach India’s trend-conscious youth in fresh, exciting and meaningful ways.
“On the boat, we are committed to empower the youth by offering premium products, celebrating their personality and bold spirit. In the hip-hop scene, the journey of KR $ Na is a will is a will for flexibility, creativity and passion-We resonate in depth. Proceeds to pursue. “
Once an underground movement, Indian hip-hop has emerged as a major cultural force, in which youth are rapidly identified as an authentic medium of self-expression with rap and road culture. With KR $ NA’s over 4.6 million monthly listeners fan Aadhaar and his reputation as the true voice of the Indian hip-hop, this cooperation confirms the boat position as a culture-first, Go-Two brand for the youth of India.
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