India’s leading individual hygiene brand Tulips today announced admission to the adult hygiene category with the launch of Tulip Adult Diaper Pants. The brand has designed Bollywood veteran actor Mr. Boman Irani to create awareness as the face of his ‘Life Paar Full Control’ campaign and help adopt adult diapers in India.
Boman becomes the face of Iranian Tulips new adult diaper pants campaign
Newly launched tulips adult diaper pants come for maximum comfort with an aloe vera-koted inner sheet, up to 10 hours of advanced leakage safety with ADL (acquisition deposition layer), smell lock technique for day-to-day fresh fresh freshness, and side panels of tear-up to easy removal. A unisex in all sizes is available in bridge-up style, diapers are regularly designed to look and feel like underwear, providing dignity and confidence to users.
Speaking at the launch, Tulips Director Mr. Rahul Jain said: “Due to lifestyle related issues, more and more senior citizens today experience weak bladder control, which is leading for urinary incontinence. Health status such as diabetes, prostate issues, frequent urinary infections (UTIs), many people were in this condition. There were, which explains only 2% of the market entry into India.
We realized that it was important to start a national conversation around the subject and address it with sensitivity he deserves. This conversation required a strong and respected voice, and Mr. Boman Irani was our unanimous option to lead it. Today, we are also releasing a sensitive short film characterized by Mr. Irani, encouraging seniors to watch adult diapers that they continue as a solution to get their lives out and that they continue to love what they love, instead to control a weak bladder to control their desires. In tulips, we believe that this perception will be more acceptable than this change and seniors will be empowered to live their lives completely. ,
Sharing his views, Mr. Boman Irani said, “I am very happy to partner with tulips in starting a conversation that matters. Age should not mean. Tulips adult diaper pants are here that can lead all senior citizens affected by urinary incontinence to lead their lives with rest, freedom and self-respect.”
With a strong heritage of innovation – being the first brand in India in 2017, to introduce 100% flusable weight wipes in 2017, Tulip has always focused on resolving real challenges.
More than 60 million tulips products are being consumed annually in more than 17 countries, which talk about trust consumers in the brand.
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