Ranveer Singh and Aditya Dhar’s much-anticipated sequel Dhurandhar 2: The Revenge has created waves even before its theatrical release. In an exclusive development, the film has locked a record-breaking non-theatrical deal worth Rs 245 crore, making it one of the biggest such deals in recent Hindi cinema history.
Sources close to the project reveal that Jio Hotstar has acquired the digital streaming rights for a whopping Rs 150 crore, while Star Network has bagged the satellite rights across all languages for Rs 50 crore. Completing the blockbuster package, T-Series has picked up the music rights for Rs 45 crore, pushing the film’s overall non-theatrical valuation to an unprecedented high.
What makes this deal even more remarkable is the current market scenario. With satellite revenues witnessing a steady decline over the past few years, Dhurandhar 2 now stands as the highest non-theatrical valuation of this period and comfortably ranks among the top non-theatrical deals of all time in Bollywood.
For perspective, Dhurandhar Part 1 had itself fetched an impressive Rs 140 crore from non-theatrical rights. With the sequel touching nearly Rs 245 crore, the franchise has almost doubled its off-screen earnings, highlighting its growing popularity and strong brand value.
With two massive deals under its belt, Jio Studios’ combined gains from the Dhurandhar franchise are nothing short of extraordinary. More insights into the film’s business model are expected to surface by April.
The big question now: Is Dhurandhar 2 gearing up to become one of the rare, all-round success stories of Hindi cinema? The numbers so far strongly suggest yes. 🎬🔥
