For the purpose of supporting independent cinema in India, First Ray Films and Max Marketing have announced a strategic partnership to create a more sustainable model for the dramatic release of small and middle-sites. Cooperation begins with a three-film deal that will test new marketing and distribution strategies to suit the scale and needs of Indi Productions.
3-Film first Ray movies with Max Marketing to return Indie cinema with dramatic deal: Small budget, smart strategies
The first Ray films have independently produced three films and have released three films to date, each managed to recover its production costs. Six in development along with six months in six months in six months, focusing on creating a viable pipeline for a combined budget of about 2.5 million USD, including three sets for dramatic release in about six months, is focused on creating a viable pipeline for non-stoodio films.
Max Marketing, known for more than 15 years of experience in Indian film marketing space, brings a strong portfolio to the table. The agency has led campaigns for a wide range of films, Yeh javani is crazy And RRR To Tambabad, Animal, HanumanAnd merry christmas,
The main objective of this partnership is to address a long challenge of marketing and distribution costs in the Indian film industry. Regardless of the budget of the film – it is Rs. 4 crores or Rs. 400 crores- The cost of releasing trailers, securing multiplexes and running digital expeditions is often the same. It damages short films and limits their potential access.
The first film under this joint model, Lord Curzon’s HaveliIt will serve as a pilot to apply a more strategic and cost -effective approach. Instead of making heavy investments in large-scale campaigns and screen counts, the plan is to adopt a concentrated strategy-targeting the right audience, optimizing the expenses, and taking the film’s visibility to your investment level.
Founder of First Ray Films, Ansuman Jha shared his vision behind cooperation: “Movies don’t fail-do not fail. As producers, we mount stories, do not give them finance. Independent films have always been a place for honest story, but they often work together to compete with.
Varun Gupta, the founder of Max Marketing Limited, resonated Bhavna: “We have always admitted that a strong story can end its budget. Ansuman has made something notable with the first Ray films. His firmness and passion are rare, and his direction is rare, and his direction starts his strength as a storyteller. Places in theaters.”
In the next six months, both companies will roll three dramatic releases using this collaborative model. If successful, it can offer a roadmap for independent filmmakers, abusive and distributors, to rebuild the economics of Indian cinema and create more inclusive ecosystem for non-studio content.
Also Read: The first film directed by Anshuman Jha, Lord Curzon’s mansion released on 10 October: “I always saw it on the big screen”
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