Guneet Monga reveals the game-changing headline Karan Johar gave to The Lunchbox; Says, “They spent Rs 6.50 crore on P&A for our Rs 10 crore indie film…helped us get 500 screens”: Bollywood News – IHNS

Guneet Monga had a great conversation with Karan Johar on production aspects, taking Indian films global and many more. One of his biggest successful films was lunchbox (2013), which starred the late Irrfan Khan, Nawazuddin Siddiqui and Nimrat Kaur. Guneet tells how she raised money for the film and how Karan Johar came on board.

Guneet Monga reveals the game-changing headline Karan Johar gave to The Lunchbox; Says, “They spent Rs 6.50 crore on P&A for our Rs 10 crore indie film…helped us get 500 screens.”

Guneet Monga said, “A lot of credit lunchbox The work in India goes to Dharma Productions for its actual marketing. When it was being made I was told, ‘who will see thisEarlier it was one rupee. 10 crore budget film. It was difficult to raise this much money in India. When we spent Rs. The project became commercially viable in France and Germany at a cost of Rs 5.50 crore. I was able to recover the remaining Rs. 4.50 crores via MG within 48 hours of Cannes premiere! The India rights were yet to be sold, but its collection was going to be a bonus.

He revealed, “I contacted Karan. He was also in Cannes for the premiere Bombay Talkies (2013). I saw him eating food. I introduced myself; This was my first meeting with him. I told him, ‘You are a master of love stories and I think I have created a beautiful love story. It’s broken here in Cannes. We have sold the rights to the world. Would you please look at it?’ This is how our friendship started. He gave me his number and asked me to show the film in India.

Guneet further said, “Once I returned to India, his film Crazy youthfulness (2013) had been released. A week later, he saw the film and liked it very much. He went out and gave us the tagline of the film – Can you love someone you’ve never met? Then he called me into his office and asked me, ‘What do you want?’ I said, ‘A big release. We have released 100 screens and we can do this. I want a release in more than 500 screens.

Guneet Monga further added, “Then they called UTV Motion Pictures. They also charged Rs 6.50 crore of P&A. It was a huge amount for a film like this. It was still a film which had no songs, dialogues in English etc.”Who will come and see? It was valid even then. However, I think we overestimate our audience.”

At another point in the interview, Guneet also revealed how she raised money from France, “I realized that there was a treaty between India and France, which was signed in 1985. I was the first to use the treaty for a co-production in 2011-12. That’s how I raised 50% of the budget from France (smiles).

Also read: Was there tension between Irrfan Khan and Nawazuddin Siddiqui on the sets of The Lunchbox? Guneet Monga breaks silence: “It was a part of the process…not important…”

More Pages: The Lunchbox Box Office Collection, The Lunchbox Movie Review

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