a week ago, gujarati movie wash level 2 And its Hindi-dubbed version, Vash Vash Vash Level 2Was released on Netflix on October 22. The move was significant as it is rare for a streaming giant to pick up a Gujarati film. and that’s not all. wash level 2 Has been purchased by Netflix at a record price.
Historic: Netflix hits record Rs. Paid ₹3.5 crore for Vash Level 2 and its dubbed Hindi version, the highest ever for a Gujarati film!
A source told IHNS“Netflix paid a whopping Rs 3.50 crore for digital rights wash level 2 And Vash Vash Vash Level 2This is the highest price ever paid to a Gujarati film by an OTT platform.
“Netflix paid record amount,” source said. wash level 2 It is very well made and when it was released in theatres, it was appreciated by the audience. The producers dubbed the film in Hindi, which was also released in theatres; This further inspired Netflix, as non-Gujarati audiences also got the opportunity to enjoy the film in the dubbed version. Third, it belongs to the supernatural genre, which has a lot of takers globally.”
The source further added, “The second reason is that wash This series is famous among film watchers. It is common knowledge that the much talked about Hindi film of 2024 the devilStarring Ajay Devgan, R Madhavan and Jyothika, it was a remake of the first part, due in 2023. Hence, the curiosity to see the second part remains. And finally, wash Recently won the Best Gujarati Feature Film award as well as the Best Actress in a Supporting Role award for Janaki Bodiwala at the 71st National Awards. Janaki also played the same character the devil And that too is starting to be recognized. All these factors prompted Netflix to go against the norm and pay the said amount for the rights wash level 2 And Vash Vash Vash Level 2,
Another industry insider commented, “As per the deal, Netflix will stream the film for three and a half years. Additionally, Netflix will be the only platform where both versions of the film will be available exclusively for one year. After one year, producers will have the freedom to stream their film on any other platform as well.”
A leading producer revealed that this is a proud moment for Gujarati cinema, “Earlier, Gujarati films were paid based on viewership and earned less than Rs 1 crore through this arrangement. Hence, the Netflix deal. wash level 2 Is important. If the film gets enough viewers, it will encourage Netflix and other platforms to buy the rights of other Gujarati films at a good price. This will also encourage Gujarati filmmakers to experiment with subjects and find audiences beyond the Gujarati diaspora.”
Also Read: Ajay Devgan calls Vash Level 2 a masterclass of Gujarati horror; Onscreen daughter Janaki Bodiwala was praised a lot.
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