Kantara: Chapter 1 earned around Rs. It earned Rs 3.50 crore on its fourth Monday at the Indian box office, taking its total to over Rs 3.50 crore. 670 crores. There has been a decline in business, but this is expected after the long festive period. The total numbers for the fourth Monday are fantastic, one of the biggest ever. The film made Rs. Around 31 crores in the first four days of the fourth week. In the whole week around Rs. Estimated to be collected. Total Rs 40 crores. 680 crores till Thursday.
Under normal circumstances, the film would have made Rs. 700 crores and around Rs. 710-720 crores, but now there is an obstacle coming in it, which may slow down its pace. The film will be available to watch digitally from October 30. This is not free streaming but rental, although it doesn’t really matter, as the film will be available en masse by piracy anyway. If this move helps the film earn Rs. Keeps less than. The figure of Rs 700 crore, it would be absolutely tragic.
It is repeatedly said here how the Indian film industry needs to increase theatrical windows for the safety of theatres. National chains, which have huge bargaining power in Hindi cinema, have been able to manage an 8-week window so far, but in the South, it is madness as films get dumped digitally within four weeks of release. The shortsightedness of not being able to see how this is a shot in the foot move is going to come up again in the years to come.
Digital has largely destroyed the theatrical base for non-event Bollywood films. The film watching culture in South India is much better, but it seems eager to repeat the same mistakes that were made in the North. From increased ticket prices to shorter windows, all of these are going to kill business in the long run. The sooner they realize this, the better.
Also read: Bison Kalamaadaan Box Office Collection: Dhruv Vikram Starrer Crosses Rs 50 Crore Worldwide After Second Weekend
