Tyani Jewelery began his latest marketing initiative by Karan Johar, named Tyani’s names, which marks a strategic expansion in the men’s jewelery domain. The campaign acclaims actor Jim Sarbh as the face of the campaign, focusing the brand renewed on men’s fine jewelery offerings.
Tiani Jewelery of Karan Johar launched the forces of the men’s campaign of ‘Tyani’, which featured Jim Sarbh
Historically, Tyani has mainly focused on women’s jewelery. However, with this campaign, brand jewelery wants to repair the jewelery as a head of the menwear everyday – which is beyond traditional male accessories such as belts, watches and cufflinks. While the brand offers a limited selection of the first men’s pieces, Tayani’s forces make a deliberate, high push to make a regular styling option for male customers.
In the visual story of the campaign, the gym Serb was prepared in 18kt yellow gold with a long necklace and cocktail rings, both are adorned with no coach and chopped diamonds and colored stones. These items mix modern and traditional design sensations through new setting techniques.
Brand founder Karan Johar commented, “Style, for me, is about self-expression-and jewelery is one of the most personal and powerful ways to define it. With this campaign, we increase our men’s fine jewelery offering, which makes it a bold and natural part of the modern style.”
Jim Serb, as a brand ambassador, shared, “I have always admitted that there should be an element of surprise in style, something that really feels your own. For me, for me, it brings an unexpected edge – it is yet individually what it is yet to be the meaning of how it is naturally, which I am facing everyday styling.
Currently, the campaign is live in Tiani’s digital platforms, which can embrace men’s style, starting a new story for this.
Also Read: Mirai Mumbai Press Meet: Karan Johar Ahaan Pandey and Anit Padada Ke Siara: “Woh Superstar Nahin the; AB Superstars Bain Gay Hain”
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