Kay Beauties International Fore saw a huge response in the UK in several SKUs, with brand ranking #1 Space NK online search terms.
Katrina Kaif’s Kai Beauty Space with NK Debut makes a record braking UK entry
In partnership with Nykaa, Kai Beauty, co-established by actor Katrina Kaif, started its UK on 3 September. The brand is now especially available online at Space NK Stores and on Spacenk.com.
Since its launch, Kai Beauty’s reaction has been strong. Within a few days, “Kai Beauty” became the most discovered word and the fourth most discovered word on Space NK website became “Kya”, which reflects the brand’s interest in the UK entry.
The initial sales performance has exceeded the expectations, making its estimated forecasts better with Kei Beauty by double digits. The brand is also winning with customers at the basket level, an average of 3.4 units per purchase.
The lip category has been a highlight, with Hydra cream lipstick has become the best -selling product and is a total of 10th ranking. Out of its 16 colors, 11 have received strong demand. Other popular products include Kajal eyeliner Duo, Matt Liquid Lipstick, Hydrating Foundation, Matt Drama Bullet Lipstick and Iconwas discovered eyeshadow palettes.
Established in 2019 by Katrina Kaif and Nykaa, Kai Beauty was designed to encourage self-realization and confidence through beauty. Built on the principles of performance, care and inclusion, the brand has expanded from India to GCC and now the UK. With the expertise and access of Nykaa, Kay Beauty continues her philosophy of inclusiveness and modern Indian beauty for global audiences.
“Beauty has always been about celebrating the transformational power of makeup-encouraging self-expression and empowering people to feel confident in their unique identity,” said Katrina Kaif, co-founder of beauty. “Now to see that the philosophy resonated in the UK with such a heavy response has been incredibly particularly particular. The way consumers have been associated with our skin-love, many categories associated with the formulas of high-demonstrations in space NK, is a true reflection that we determine to receive: performance, care and combination.”
“Launching with Space NK has been a milestone moment. It is a prestigious beauty destination, and makes this success even more meaningful to be the first Indo-installed brand on its shelves for Kai beauty. This launch looks like a celebration of the UK’s vibrant South Asian community and strong beauty culture.
Nykaa, ED & CEO, Nykaa fashion co-founder, Adwaita Nayar, and head of owned brands said, “The launch of Kai Beauty in the UK is more than just one brand milestone. It leads to a new chapter for Indian consumer brands with global ambitions. Stands in form- to create high-performance Indian brands who confidently compete on the global stage.
Advaita said, “In Nykaa, we always believe that Indian beauty brands deserve global recognition, they incarnate not only because of our rich heritage, but also because of quality, innovation, and intentions. Kay Beauty’s entry into the British market is a proud moment for us. Inclusive, trust, and is here. “
“At the time of launch, the performance of Kai Beauty displays the community that is already in the UK and we are happy to present the brand to the broader audience as well. The launch has crossed the expectations and we are really eager to work together with the brand, to pursue it, Geni Sansi, Space NK’s leading Jini Sansi.
With the UK launch of Kai Beauty, NYKAA introduced one of India’s major beauty brands to international audiences, revealing its purpose of taking Indian beauty to the global stage. Kay Beauty is now available online at selected space NK stores in UK and on Spacenk.com.
ALSO READ: Katrina Kaif’s owned Kai Beauty became the first Indian brand to launch the UK space NK
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