Actor-entrepreneur Kriti Sanon is no longer serving as the chief customer officer of her skincare brand Hyphen, the company has confirmed in a recent statement. This development comes nearly three years after the brand’s launch in 2023, during which Kriti was closely associated with its positioning and outreach.
Kriti Sanon is no longer CCO of Hyphen, the skincare brand confirms the decision.
The announcement was made on April 24 via Hyphen’s official social media handles. In its statement, the brand acknowledged the significance of the decision and described it as part of a broader change. The statement read, “This is not a statement we make lightly. After careful study, we believe it must be addressed honestly. The path forward represents a tremendous change. Some painful but important decisions were made. With this, we publicly announce that Kriti Sanon is no longer serving as our Chief Customer Officer.”
The update quickly gained popularity online, with users expressing a mix of surprise and curiosity about the move. Given Kriti Sanon’s obvious involvement in the brand since the beginning, this change has raised questions about what it could mean for the future direction of the company.
Among those who reacted to the news was entrepreneur Parul Gulati, who shared her perspective in support of the actor. Echoing the sentiments expressed by many fans on the social media platform, she commented, “She was never a customer executive… she is the brand herself.. We love @kritisanon so much.”
Although the company has confirmed the leadership change, it has not provided additional details about the reasons behind the decision or what role Kriti Sanon will play going forward. The word “transition” mentioned in the statement suggests an internal restructuring, although specifics have not been disclosed at this stage.
