Mumbai Academy of the Moving Image (MAMI), a leading institution dedicated to celebrating Indian and world cinema since 1997, today unveiled a new logo and brand identity, marking the beginning of a new chapter for one of India’s most influential and prestigious film organizations.
MAMI unveils new logo and brand identity; Launches year-long MAMI Independent Initiative
Rooted in the belief that cinema is an art of and for the people, that brings people together and sparks meaningful dialogue, the rebrand reflects MAMI’s evolution into a festival shaped by its community, driven by diverse voices and driven by the belief that stories connect mankind. While deeply rooted in Mumbai, MAMI is associated with cinema from India and around the world.
Coinciding with this moment of renewal, MAMI also announced MAMI Independent, a new year-long initiative designed to provide a vital platform for bold, contemporary independent cinema in India and internationally. The program will present weekly screenings on the big screen, providing continued visibility to films that often struggle to find a place on the mainstream exhibition circuit.
MAMI Independent represents an important step towards building a strong ecosystem for independent cinema. This initiative will promote meaningful dialogue between filmmakers, cinephiles, industry professionals and emerging talents as well as provide a platform for filmmakers to present their work to the audience. The purpose of the screening is to expand the audience for independent films and create opportunities for discovery, interaction, and potential distribution. The program will showcase films that break away from the mold, stories that rise from the margins, challenge conventions and invite audiences not just to watch, but to feel, question and reflect. Often made with limited resources but driven by immense passion, these films are often overshadowed by the volume of mainstream releases. MAMI Independent wants to bring them out of the shadows and into the spotlight they deserve.
Starting February 25, 2026, Mumbai audiences can attend weekly screenings every Wednesday at 7 PM at PVR Lido, Santa Cruz, featuring a curated selection of India’s independent feature films, documentaries, shorts and experimental works.
Shivendra Singh Dungarpur, Festival Director, MAMI Mumbai Film Festival, says, “I am excited to launch the new face of MAMI with the new logo and brand identity for the Mumbai Film Festival, which reflects our belief that cinema is about people, about ideas and fosters conversations, and that the Festival is about the storytellers and the public, who come together as a community to make the Mumbai Film Festival a celebration of film.”
MAMI Independent will launch on 25 February 2026, with details of the screening slate and monthly calendar shared through MAMI’s official channels. This initiative reinforces MAMI’s commitment to promoting cinematic excellence, supporting independent filmmakers, strengthening the connection between storytellers and audiences, and enabling new avenues for films to reach wider audiences.
Together, the new brand identity and the launch of MAMI Independent reaffirms MAMI’s dedication to creative freedom, the exploration of new voices, and Mumbai’s continued position as an important meeting place for Indian and global cinema.
