Nikkhil Advani, Madhu Bhojwani and Monisha Advani’s production banner, Emme Entertainment and Motion Pictures, has announced the launch of its new subsidiary – Emme Creations LLP. The newly established division marks Emme’s strategic expansion into new media, hyper-short formats and technology-assisted content creation and production.
Nikkhil Advani’s Emme Entertainment launches new-age media subsidiary ‘Emmasing’
Emmazing will focus on the creation of independent music videos, advertising short films, micro-dramas and vodcasts, signaling a visionary approach towards emerging storytelling platforms.
Helmed by producers Sagar Manik and Kushal Mansukhani, Amazing has kicked off operations with its first project music video titled Jugni, created for fashion brand Style Junkie. The video, which is now streaming on the social media platform, also introduces a new rap talent, Veer.
The creators expressed excitement about collaborating with brands and new talent to deliver content that integrates cutting-edge technologies like artificial intelligence for cost-effective and visually impactful storytelling. “Our goal is to create content that blends creativity and technology, creating fresh, relevant stories for the digital age,” he shared.
Speaking on behalf of the parent company, Monisha Advani emphasized Emma’s ongoing commitment to innovation and talent development. “This move underlines Emme’s commitment to developing its interests in promoting new media and formats, as well as supporting and nurturing new minds, new technicians and expertise behind the camera,” he said.
With Emmazing, Emme Entertainment seeks to strengthen its presence in the emerging digital entertainment space, creating opportunities for collaboration between emerging creators, brands and the new-age audience.
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