Global star Priyanka Chopra Jonas has been announced as the new global brand ambassador for Bentley Motors, marking the beginning of a new collaboration between the actor-producer and the luxury automobile brand. The announcement also includes a new campaign launching later this week, with an extended film set to premiere in the coming weeks.
Priyanka Chopra Jonas joins Bentley as global ambassador; Launch of new campaign shot in Los Angeles
The campaign presents a new creative direction for Bentley, captured by co-creative director Greg Williams. Shot in a documentary-style format, the film offers a more personal and interactive look at Priyanka’s journey, featuring candid reflections on her life, career and creative outlook. The scenes were filmed at Sony Studios in Los Angeles, with the Bentley Continental GT subtly integrated into the narrative.
Priyanka Chopra Jonas joins the growing list of global ambassadors associated with the brand, including Greg Williams and Mai Ikuzawa, who was appointed as co-creative director last year. The campaign positions her as part of Bentley’s broader effort to tell stories and connect with audiences through more authentic narratives.
Speaking about the collaboration, Priyanka said, “I’ve always been attracted to Bentley’s commitment to craftsmanship and storytelling, because there’s an intention behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt natural. It’s about shared values, but also about a shared appreciation for the process behind what we create.”
Ben Whatam, marketing director of Bentley Motors, also commented on the association, saying, “Priyanka brings a fresh energy and authentic perspective that resonates with Bentley. The relaxed style of the film allows her voice and personality to come through naturally, creating something more authentic than traditional advertising.”
With a career spanning nearly 25 years, Priyanka Chopra Jonas has established herself as a leading figure in film, television and global entertainment. Apart from her work as an actor, she is also a producer, entrepreneur and writer. Apart from her professional achievements, she is associated with several social causes and serves as a UNICEF Goodwill Ambassador, advocating education and child welfare.
This collaboration marks another global milestone for Priyanka Chopra Jonas, as she continues to expand her presence across international platforms and brand partnerships.
