Ranveer Singh-co-founded protein brand SuperU, launched in November 2024, is already targeting revenue of Rs 500 crore within the next three to five years, according to co-founder Nikunj Biyani. The brand initially started with protein bars and recently expanded into multigrain protein chips, which have been taste tested by Ranveer’s family.
Ranveer Singh-backed SuperU is targeting revenue of Rs 500 crore with expansion into healthy snacking, says co-founder Nikunj Biyani.
Nikunj Biyani shares insights on Ranveer’s involvement. An Indian Express report quoted him as saying, “He’s not just the face, he’s a real partner. Every product goes through the family’s taste test. He brings storytelling, creativity and a sharp consumer lens.”
The partnership began through sports: “Ranveer is passionate about sports, and I also play a lot of sports. So we got to know each other while playing together… During a basketball game, I told him I’m going to make you an offer you can’t refuse. He’s very friendly and said he’d love to hear the idea. I didn’t send him any numbers or anything complicated. I sent him 4 GIFs, where the last slide said let’s bond. At some strange time in the morning, she said ‘I love this”
SuperU’s product portfolio includes India’s first Protein Wafer Bar and the recently launched Multigrain Protein Chips which are available in multiple flavors like Super Masala, Mint, Paneer & Tomato, and Sour Cream & Onion. Each chip pack contains 10 grams of protein and 3 grams of dietary fiber, designed to provide a healthy snack to working professionals, students, gym enthusiasts and teenagers.
Ranveer Singh commented, “With SuperU, I’m bringing a part of my own journey out into the open. I’ve always believed that strength and unstoppable energy comes from within, but sometimes you need that extra boost. That’s what SuperU is: it’s that push, that all-at-once charge that everyone can access. We’ve created something unique – something that’s fun and bold and it’s good for you.”
The brand is leveraging omnichannel retail, with availability on platforms like Amazon, Flipkart, Zepto, Blinkit and offline retail chains like Reliance, 7-11, Noble Chemist and Wellness Forever.
SuperU is positioned as a revolutionary player in the Indian protein market, utilizing fermented yeast protein technology that delivers clean, vegan, gut-friendly proteins without any dairy, soy or gluten, aiming to meet the growing protein demand in India with quality and innovation.
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