Ranveer Singh has added a new chapter as an entrepreneur. The actor has launched Rangeela, a vodka brand that reflects his vibrant, larger-than-life personality. Developed by ABD Maestro Pvt. Ltd. (Allied Blenders & Distillers), this drink marks Ranveer’s official entry into this side of the consumer sector, blending his talent for creativity with an intuitive, versatile and distinctive product.
Ranveer Singh launches ‘Rangeela’ vodka inspired by his bold, colorful personality
Along with Rangeela, Ranveer plays the role of Co-Founder and Creative Partner at ABD Maestro, shaping not only the product but the philosophy behind it. Announcing the brand, he reportedly shared a statement about the same, saying, “With Rangeela Vodka, we are bringing something that celebrates the spirit of all we are. The universe of the brand is colourful, energetic and vibrant. We are creative, confident and expressive. It is for people who live life to the fullest and are not afraid to be seen, heard and celebrated. It is born out of this spirit.”
True to its name, Rangeela is based on a vibrant, expressive identity, targeted at consumers who embrace individuality and enjoy experimenting with flavours. The vodka is designed to be smooth enough for shots, while pairing well with cocktails that highlight citrus notes, cranberry blends and even espresso-based blends – an effort to appeal to different taste preferences and nightlife cultures.
Currently available in Maharashtra, Rangeela is set to soon expand to key markets across Goa, West Bengal and across North India. The strategic rollout signals ABD Maestro’s attempt to penetrate youth-centric urban areas, linking the brand with Ranveer’s strong hold among the youth audience.
For Ranveer, whose off-screen persona is as widely discussed as his on-screen work, the brand launch feels like a natural extension of his image – bold, high-energy and impossible to miss. Her involvement in conceptualizing the brand universe reinforces Rangeela as a personal passion project rather than just a celebrity endorsement.
Meanwhile, on the professional front, the actor is gearing up for the release of his next big film. stalwartIn which he dons a gritty, high-octane avatar. The action entertainer, which hits the theaters on December 5, has already created significant buzz due to its intense scenes and Ranveer’s impressive screen presence.
with Rangeela market entry and stalwart Nearing the release, Ranveer Singh is all set to dominate both the lifestyle and entertainment sectors this season.
Bollywood News – Live Updates
Follow us for latest Bollywood News, New Bollywood Movies update, Box Office Collection, New Movies Release, Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on IHNS.
