Actor Salman Khan has approached the National Consumer Disputes Redressal Commission (NCDRC) alleging that the Jaipur District Consumer Commission has acted unfairly in proceedings related to a complaint over his endorsement of “Rajshree Cardamom”.
The development comes after the district commission issued a bailable warrant against Khan for allegedly failing to comply with its earlier direction to stop misleading advertisements related to the product. Salman Khan claims that he was not given orders. Senior advocate Ravi Prakash, appearing for the actor, argued before the NCDRC that certified copies of the district commission orders were not provided to Khan, while the same orders were already being circulated in media reports. According to the petition, punitive steps were taken against the actor despite not receiving official copies of the orders.
The petition also said that the interim order passed earlier in the case “was not in the knowledge of the petitioner and was never implemented,” adding that the penal proceedings under Section 72 of the Consumer Protection Act, 2019 should not have been initiated without proper service. The matter pertains to complaint on Rajshree Cardamom advertisement. The case relates to a complaint filed in December 2025 by advocate Yogendra Singh Badiyal before the Jaipur District Consumer Commission against Rajshree Pan Masala and Salman Khan, who was named as opposition number 2 in his role as brand ambassador. The complaint alleged that the advertisements for “Rajshree Elaichi” were effectively surrogate promotions for pan masala and amounted to misleading advertising under the Consumer Protection Act.
On January 6, 2026, the District Commission passed an interim order directing the respondents to refrain from making misleading advertisements till the filing of their reply. According to Khan’s petition, the order was passed ex-parte and without prior notice to him. Bailable warrant issued in contempt proceedings The complainant later alleged that the interim order was violated after a hoarding of Salman Khan came up in public, following which a contempt application was filed under Section 72 of the Act. On January 15, 2026, the District Commission issued a bailable warrant against Khan in connection with the contempt proceedings. The actor challenged this decision before the Rajasthan State Consumer Disputes Redressal Commission, but the state commission rejected his appeal on March 16, 2026 and upheld the district commission’s order. Actor raises concerns over direction to form special task force During the hearing before the NCDRC, Khan’s lawyer also argued that after issuing the bailable warrant, the district commission directed the formation of a special task force to ensure the actor’s presence. According to the petition, such directions were unusual in consumer proceedings and reflected a disproportionate approach.
NCDRC took note of the concerns raised in media reports regarding non-provision of certified copies of orders to the parties. Also, the Commission found that its jurisdiction is defined by statute and cannot go beyond the framework of the law.
