In a historic move to redefine the music and film landscape of Bollywood, Saregama India Limited has announced a strategic partnership with Bhansali Productions Pvt. Ltd., helmed by renowned filmmaker Sanjay Leela Bhansali. The collaboration is based on equity investment from Saregama, signaling a long-term collaboration between the two creative forces.
Saregama joins hands with Sanjay Leela Bhansali! Major equity deal to reshape Bollywood music and films
Under the agreement, Bhansali Productions will sell the music rights of all its future films exclusively to Saregama based on a pre-agreed pricing formula. This structure ensures a stable pipeline of premium film music for Saregama while eliminating competitive bidding and controlling acquisition costs.
Bhansali Productions will retain full ownership of its intellectual property and creative control over its films. Meanwhile, Saregama will provide governance oversight and financial discipline within the partnership framework. The deal is also in line with Saregama’s strategy to streamline in-house film production over the next one to two years while focusing on strategic collaborations.
This investment is expected to be accretive to earnings per share by FY27, thereby enhancing margins in Saregama’s music and video segments.
Established in 1996, Bhansali Productions has delivered cinematic gems We have given our heart, Devdas, Bajirao Mastani, padmavatAnd Gangubai KathiawadiWith Netflix’s acclaimed series HiramandiThe studio plans to produce more than 10 feature films over the next three years, including the highly anticipated love and war Starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, and two crazy people in the city Which includes Siddhant Chaturvedi and Mrinal Thakur.
For FY25, Bhansali Productions has committed Rs. informed of. Revenue Rs 304 crore. 60 crore EBITDA, and Rs. Profit of Rs 45 crore after tax. Commenting on the partnership, Avarna Jain, Vice Chairperson, Saregama India, said the collaboration reflects the company’s vision of working with established creative studios and generating long-term shareholder value. Bhansali said the partnership is based on shared values of artistic integrity, music and storytelling.
Kotak Investment Banking acted as the exclusive financial advisor to Bhansali Productions for this transaction. Saregama, part of the RP-Sanjiv Goenka Group, deals in music, digital content, television, artist management and film production.
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