Canon India, one of the leading digital imaging companies, has announced the launch of #IndiaInMotion, an 8-month nationwide maker movement that aims to empower the next generation of filmmakers, visual storytellers and hybrid creators across India. Introduced alongside Canon’s growing video ecosystem led by the EOS R6V camera and the RF 20-50 F4L IS USM lens, Canon’s first full-frame professional-grade L-series lens, the initiative aims to create a unified platform for creators across the country to capture and showcase stories rooted in India’s people, cultures, communities and everyday moments. Through #IndiaInMotion, Canon India seeks to celebrate the country’s rich cultural diversity, evolving filmmaking landscape and rapidly expanding maker economy through cinematic storytelling and creator-led expression.
Shakun Batra becomes the face of Canon India’s ‘India in Motion’ campaign
As the pace of cinematic storytelling continues to grow across weddings, travel, fashion, regional content and digital-first formats, #IndiaInMotion will bring creators together through challenges, film submissions, digital showcases and community-led activities over the next eight months. Designed as a platform for learning, visibility and creative collaboration, the initiative will provide creators with access to Canon’s evolving imaging ecosystem, industry-led engagement and opportunities to showcase their work. The movement will culminate with 12 shortlisted creators receiving EOS R6V kits to produce original films, while the ultimate winner will get the opportunity to bring their passion project to life.
Adding further to this movement, Canon India has roped in acclaimed filmmaker Shakun Batra as the face of #IndiaInMotion. Batra, known for films like Kapoor & Sons and Ghahraiyaan, brings a contemporary and emotionally intense storytelling lens to this initiative. The filmmaker has also recently expanded into AI-led creative storytelling with the launch of its new venture, Jouska AI, further strengthening the forward-looking creative vision of the campaign. Through the campaign, he will actively participate in creators’ talks and mentorship programs, as well as collaborate on Canon India initiatives aimed at inspiring and nurturing budding filmmakers and storytellers across the country.
Adding a distinct creative identity to the movement, Canon India has collaborated with music duo Maati Bani to launch an original #IndiaInMotion soundtrack. Designed as the sonic identity of the campaign, the track will showcase the launch film, creator-led content and user-generated entries, creating a unified cinematic language for the movement. To take the initiative forward, Canon has structured #IndiaInMotion into six thematic ‘Worlds in Motion’, Weddings: Emotions in Motion, Travel: Geography in Motion, Festivals: Culture in Motion, Wildlife: Nature in Motion, Fashion: Expression in Motion, and Food: Crafts in Motion.
Speaking on the launch of #IndiaInMotion, Mr. Vishesh Magoo, Assistant Director, Head, Imaging Communication Business Centre, Canon India, said: “India is witnessing a strong shift towards cinematic and video-first storytelling, with powerful stories across weddings, travel, food, fashion, culture and regional narratives emerging from every corner of the country. At Canon India, we believe storytelling is more cinematic, immersive and engaging than ever before. Becoming creator-driven. #IndiaInMotion, we aim to create a movement that nurtures emerging talent, encourages creative expression, and makes cinematic storytelling more accessible across India, supported by EOS R6V, this initiative reflects our commitment to empower the next generation of creators who shape the future of visual storytelling in India.
Commenting on its association with #IndiaInMotion, filmmaker Shakun Batra said: “The language of filmmaking is changing rapidly, especially with the generation that has grown up constantly documenting life through travel, relationships, culture and everyday moments. With #IndiaInMotion, Canon is creating a space where creators can more seriously explore that instinct with access to tools and a larger ecosystem that supports their creative journey. I’m delighted to join an initiative that is investing in the future of visual storytelling in such an organic and thoughtful way.”
From the lesser-known festivals of the Northeast to the less-travelled passes of the Himalayas, from cinematic weddings to the energy of everyday streets, #IndiaInMotion celebrates the stories that present India in its truest and most dynamic form. Built for a new generation of filmmakers and video-first creators, the movement reflects the growing shift towards cinematic storytelling across cultures, communities and formats, democratizing storytelling for creators across India.
With #IndiaInMotion and the EOS R6V, Canon India aims to further strengthen its role in India’s rapidly growing creator ecosystem by enabling cinematic storytelling through future-ready tools, creator-led platforms and a comprehensive video ecosystem designed for the next phase of filmmaking in India.
