Building on the strong response to Season 2 and growing cultural relevance, The Happy Podcast has announced a strategic business collaboration with The Sold Store, marking a significant milestone in the podcast’s evolution from a content property into a scalable lifestyle IP.
Sonali Bendre-led The Happy Podcast partners with The Souled Store for a co-branded line
Season 2 of The Happy Pawcast demonstrated significant scale and engagement, collaborating with leading pet experts and celebrity pet parents, reaching over 14 million pet lovers and interacting with over 23,000 users, with viewers consuming over 20,000 hours of content. The season also played a meaningful role in addressing major pet care myths, advocating for responsible adoption, and enhancing the conversation about stray animal welfare, reinforcing the show’s purpose-based positioning.
Hosted by Sonali Bendre with her co-host Aisi Behl, The Happy Pawcast Season 2 saw audience engagement, deep conversations about responsible pet parenting and a strong take on digital platforms. Featuring a compelling guest line-up that included Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. Episodes featuring these celebrity pet parents generated high engagement across all platforms, resonating with audiences through candid conversations about responsible pet parenting, emotional well-being and the everyday realities of life with pets.
Riding on this momentum, the collaboration with The Sold Store introduces a co-branded merchandise line, starting with exclusive designs thoughtfully created to celebrate the everyday bond between pets and their parents.
Sonali Bendre, host of The Happy Pawcast, said, “Season 2 of The Happy Pawcast has confirmed how deeply people connect with stories involving pets, responsibility and companionship. This collaboration with The Sold Store is a natural extension of that bond, taking the conversation beyond the screen and embodying the shared feelings for pet parents.”
Megha H. Desai, Head of Marketing and Branded Content, Rose Audio Visuals, said, “With Season 2, The Happy Podcast evolved from a content property into a strong, community-based IP. The collaboration with The Sold Store reflects our vision of creating meaningful expansions around our shows where audience insight, brand alignment and scale come together.”
Vedang Patel, co-founder of The Souled Store, said, “Pet parenting today is as much about identity and expression as it is about care and responsibility. Partnering with Happy Pawcast has allowed us to join and co-create a deeply connected, emotionally invested community that celebrates the everyday bond between pets and their parents in an authentic and accessible way. This collaboration builds on our larger commitment to animal welfare through initiatives like World for All. commitment, where we support and operate an animal care facility that has helped rescue and re-home hundreds of stray dogs and cats, reinforcing our belief that brands should stand for purpose beyond products.
For The Happy Podcast, the partnership represents a natural extension of its IP beyond audio and video, translating a sense of community into tangible, consumer-facing products. For The Souled Store, the collaboration reaches a rapidly growing, emotionally driven pet-parent audience, aligning with the brand’s focus on pop-culture-led, community-first merchandise.
Produced by RosePod, the podcasting division of Rose Audio Visuals, The Happy Podcast continues to demonstrate how creator-led IP can grow into meaningful brand ecosystems when supported by authentic storytelling and community trust.
