Aamir Khan-Starrer Sitare land cross There was a fair inauguration and on Saturday there was a dramatic jump, making the industry happy. However, a section of exhibitors is unhappy. They were all ready to screen the acclaimed flick, but at the last moment, distributor, PVR Inox Pictures, changed their mind.
Theaters praised Aamir Khan for release of Stars Zameen only in theaters, but upset with the release strategy; 700–800 single screen did not provide the film despite commitment; There is no show in the prestigious Raj Temple Jaipur
A source told Bollywood hungry“Earlier, there were plans to provide a controlled release to the plan Sitare land crossMany exhibitors showed interest in the film’s team and playing interest in playing the film, it was decided to increase the screen count by 3000. However, on Thursday, some theaters were informed that the film would not be provided to them. ,
The source said, “Some 700-800 theater were not released in the country Sitare land cross For this reason. ,
A West Bengalist said, “I was very excited to play Sitare land cross As I am a dye-hard Aamir Khan fan. The distributors sent us the promotional material and poster of the film to us. At the last minute, he expressed his inability to provide the film. He claimed that he is now choosing for a limited release. I was heartbroken as a fan and was also a philanthropist. I inquired and realized that 80 of the 150 theaters in Bengal were going to do so could not do so for this reason. ,
The blood of these theater owners also boiled, many of them are single screens, he appreciated the Multiplex Association of IndiaItare land cross Team to release the film especially in theaters. The owner of a cinema in Central India cinema said, “We actually respect Aamir Khan who does not sell OTT rights and shows our faith in theaters. We are fully supported him and we request him to see that please see our situation and find a solution. The film has not been assured and then your word has not been followed at all.”
Film -exhibitor and distributor Akshay Rathi said, “The programming of a film is done on the basis of demand and supply laws for every market. Based on that, distribution plans are very closed. For example, no one believed the potential. Kashmir files (2022) Before its release. Therefore, it was released in about 320 screens at day 1. By day 2, the film was visible in about 600 screens and by day 3, it was playing in 1000 screens. By day 4, it was playing on the screen in large numbers. Similarly, there are films that are very large in terms of screen number. However, due to the minimum demand, the show and screen were significantly cut. As a result, distribution plans become very liquid in the week of release. ,
He said, “Sitare land cross Initially it was to be released in a limited manner. Then the release plan became a bit wider, after which, it was again cut off. ,
Asked whether it is committed to giving a film and then supporting it a day before its release is a common thing, Akshay Rathi replied, “Things like these are very rare. It takes serious experience and expertise as a distributor. To be very accurate with the release plan. I believe that once you are doing some work, you should not really honor.
No show in Raj temple
A lot of eyebrows have been raised Sitare land cross Jaipur’s prestigious Raj Temple is not playing in cinema. A local exhibition source explained, “Theater 2 was keen to play the show Sitare land cross And allocate the rest of the show Housefull 5But the distributor insisted that Sitare land cross All 4 shows should be played. The theater assured that if Sitare land cross Looks at a jump in the collection, they are open to allocate all the shows from Sunday. The discussion took place till 5:00 pm on Thursday evening, after which no solution was found. Raj temple management, with heavy heart, had to leave Sitare land cross“Currently, it is playing 4 shows Housefull 5,
On 18 June, Bollywood hungry The first to reveal the distributors of Sitare land cross The single screen has asked that they have to allot all the shows to Aamir Khan-starrer. However, trade sources reported that this rule was not followed across the country.
A business expert commented, “In Plaza Cinema in Mumbai, Marathi film Jaran There is a show at 12:30 pm while the remaining 3 shows are given Sitare land crossIn many single screens of Bengaluru, the show is divided between the show Sitare land cross And KuberaRupbani, in Purnia, Housefull 5 Playing at 9:00 and 3:00 while the remaining 3 shows are given Sitare land crossTherefore, the distributors should understand and be allocated the Raj temple as 2 shows. The theater always attracts a crowd and eventually benefits the film. ,
Examples of past
This is not the first time that the distribution strategy of PVR Inox has come under the scanner. during Singham Again (2024), Many theaters complained that advance booking was first opened in the properties of PVR and Inox and then allowed to start ticket sales. He alleged that as a result, he was given step -mother -in -law treatment.
In December 2024, Bollywood hungry Broke the news Baby John CP Brar’s 275 single-screen theaters were released in just 4. The news created a storm in the industry.
Baby JohnPVR Inox Pictures had asked for 60% showkeaking for Varun Dhawan-Starr, while PVR Inox Pictures also impressed. Pushpa 2 – RulesFor a single screen, he insisted that his film should have 3 shows and 1 shows. Pushpa 2 – RulesTheater did not agree to this demand as Allu Arjun-Starr was doing historical business.
Also Read: Breaking: Sitaare Zameen Par after the historic Saturday jump, several multiplexes add post-middle shows at 1:00 pm and 3:00 AM
More page: Sitare land cross box office collection, Sitare land cross movie review
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