Actor Tiger Shroff’s active-lifestyle brand Prowl has raised Rs 4 crore in a Pre-Series A funding round led by Resolute Ventures. The investment comes just months after the brand’s relaunch in June 2025 and follows its expansion into the men’s grooming category.
Tiger Shroff-owned Prowl secures Rs 4 crore funding to expand men’s beauty portfolio
Since moving into grooming products six months ago, Prowl has expanded its presence on major e-commerce platforms including Amazon, Myntra and Flipkart as well as quick-commerce platforms. The brand currently offers products such as face wash, sunscreen, lip balm, body lotion, body wash and roll-on, and has reported strong repeat purchase rates among its target audience.
According to the company, the newly raised capital will be used to expand Prowl’s product portfolio and strengthen distribution. The brand plans to introduce new science-backed formulations, beginning with the launch of three serums expected soon, as well as a wide range of everyday beauty products for men.
The fund will also support the brand’s efforts to deepen its reach in Tier 2 and Tier 3 cities and improve delivery timelines through same-day and next-day fulfillment options.
Speaking about the development, Shroff said, “Prowl is more than just a brand; it is a reflection of my personal philosophy of discipline and simplicity. I have been deeply involved in the creation and strategy because I wanted products that really work for Indian skin types without a 10-step routine. This investment from Resolute Ventures validates our vision of making effective beauty accessible to every man, from the metros to the heartlands of India.”
Prowl CEO Srihus Jichkar said the first few months helped the company test its product-market fit. He said, “The first six months were a litmus test for our product-market fit. The data shows that the Indian man wants a routine that is easy to understand and execute. With this capital investment, we are set to accelerate our innovation pipeline.”
The brand’s growth strategy is also supported by Lap Ventures, which manages Prowl’s marketing, communications and distribution partnerships as it continues to grow in the Indian grooming market.
